Kosas
Facebook · Instagram · Messenger · Video
The ad
New from Kosas: A creamy multistick for cheeks and lips that glides on, melts into skin, and builds a natural flushed-from-within look that lasts all day.
NEW Impressionist Multistick
Shop nowThe funnel behind it
Offer: Swipe to uncover exclusive savings
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Kosas landing page uses a gamified 'Reveal Your Reward' approach to drive engagement, but sacrifices direct product communication and trust-building. The page matches the ad's product positioning moderately well but delays the value proposition behind an interactive element. Critical weaknesses include: (1) Abysmal PageSpeed score of 31 creating severe performance friction, (2) Complete absence of social proof (reviews, ratings, testimonials), (3) Generic headline that doesn't reinforce the 'NEW' product angle from the ad, (4) Missing trust signals typical of beauty e-commerce (guarantees, ingredient info, shade range). Strengths include mobile optimization and clear interactive CTA. The gamification may increase engagement but risks conversion if users don't complete the reveal or if the page speed causes abandonment.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with vertical scrolling, readable text, and touch-friendly interactive elements. Images are responsive. No obvious mobile usability issues detected in visible sections.
- Call to action: Clear 'SWIPE HERE' interactive CTA is visible and prominent. However, the primary conversion action appears to be a gamified reveal rather than direct 'Shop now' purchase. Secondary CTAs not clearly visible in captures.
- Headline: "Reveal Your Reward" headline is attention-grabbing but generic and doesn't directly communicate the product benefit. The 'NEW Impressionist Multistick' from the ad would be stronger. Secondary copy 'Swipe to uncover exclusive savings' creates curiosity but delays value proposition.
- Offer clarity: Product name and key benefits (creamy multistick, cheeks/lips, natural flushed look) are clear. However, price, shade options, and specific product differentiators are not visible in the captured sections.
Where it's weak
- Page speed: PageSpeed score of 31 is critically poor. This severely impacts user experience, conversion rates, and SEO. Page likely has slow image loading, unoptimized assets, or render-blocking resources.
- Social proof: No visible customer reviews, ratings, testimonials, or user-generated content in the captured page sections. The 'Reveal Your Reward' gamification element is present but doesn't constitute traditional social proof. Missing critical trust signals for a beauty product.
- Trust signals: Kosas branding is present. However, no visible security badges, guarantees, return policies, or customer testimonials. The gamified 'reveal' mechanic may feel gimmicky rather than trustworthy. Missing standard e-commerce trust signals.
Full breakdown
Clear 'SWIPE HERE' interactive CTA is visible and prominent. However, the primary conversion action appears to be a gamified reveal rather than direct 'Shop now' purchase. Secondary CTAs not clearly visible in captures.
PageSpeed score of 31 is critically poor. This severely impacts user experience, conversion rates, and SEO. Page likely has slow image loading, unoptimized assets, or render-blocking resources.
Kosas branding is present. However, no visible security badges, guarantees, return policies, or customer testimonials. The gamified 'reveal' mechanic may feel gimmicky rather than trustworthy. Missing standard e-commerce trust signals.
Layout appears mobile-optimized with vertical scrolling, readable text, and touch-friendly interactive elements. Images are responsive. No obvious mobile usability issues detected in visible sections.
"Reveal Your Reward" headline is attention-grabbing but generic and doesn't directly communicate the product benefit. The 'NEW Impressionist Multistick' from the ad would be stronger. Secondary copy 'Swipe to uncover exclusive savings' creates curiosity but delays value proposition.
No visible customer reviews, ratings, testimonials, or user-generated content in the captured page sections. The 'Reveal Your Reward' gamification element is present but doesn't constitute traditional social proof. Missing critical trust signals for a beauty product.
Ad emphasizes product benefits (creamy, multistick, natural flushed look). Landing page leads with 'Reveal Your Reward' gamification instead of directly showcasing the product or its benefits. Moderate disconnect between ad promise and landing page experience.
Product name and key benefits (creamy multistick, cheeks/lips, natural flushed look) are clear. However, price, shade options, and specific product differentiators are not visible in the captured sections.
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