Graza
Facebook · Instagram · Audience Network · Image
The ad
🫒✨Meet Sizzle, Drizzle, & Frizzle: three must-have olive oils for all your cooking, dressing, and grilling!
Meet your new go-to olive oil set
Shop nowThe funnel behind it
Offer: What do you use olive oil for??
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has strong mobile optimization with a clean, vertical layout and large touch-friendly buttons. The interactive quiz approach (asking "What do you use olive oil for?") is engaging and creates personalization. However, the page suffers from critical weaknesses: the headline "You've got a special discount!" is generic and doesn't match the ad's focus on the Trio product set, the actual discount amount is never revealed, page speed is dangerously slow at 31 (severely impacting conversions), and there's minimal social proof or trust signals visible. The CTA buttons are action-oriented but lead to quiz selections rather than a direct purchase path, creating friction. The page feels more like a quiz funnel than a product landing page, which misaligns with the ad's direct product pitch.
What this funnel does right. Steal these.
- Mobile experience: The page is well-optimized for mobile with full-width buttons, readable text, proper spacing, and a vertical layout that works well on narrow screens.
Where it's weak
- Page speed: PageSpeed score of 31 is critically slow and will cause significant bounce rates and conversion loss on mobile devices.
- Social proof: No visible customer reviews, testimonials, ratings, or trust badges appear anywhere on the page to build credibility.
- Trust signals: No visible trust indicators such as security badges, money-back guarantees, customer testimonials, or brand credentials appear on the page.
- Message match: The ad promotes 'Sizzle, Drizzle, & Frizzle' olive oil trio, but the landing page is a generic quiz asking about olive oil uses with no mention of the specific product set.
- Offer clarity: The offer mentions 'special discount' but never specifies the discount amount, percentage, or terms, leaving visitors confused about the actual value proposition.
- Headline: The headline 'You've got a special discount!' is generic and fails to mention the Trio product set or olive oil, creating poor message match with the ad.
Full breakdown
The CTA buttons are visually prominent with good contrast (lime green), but they're quiz selections rather than purchase CTAs, creating an indirect path to conversion.
PageSpeed score of 31 is critically slow and will cause significant bounce rates and conversion loss on mobile devices.
No visible trust indicators such as security badges, money-back guarantees, customer testimonials, or brand credentials appear on the page.
The page is well-optimized for mobile with full-width buttons, readable text, proper spacing, and a vertical layout that works well on narrow screens.
The headline 'You've got a special discount!' is generic and fails to mention the Trio product set or olive oil, creating poor message match with the ad.
No visible customer reviews, testimonials, ratings, or trust badges appear anywhere on the page to build credibility.
The ad promotes 'Sizzle, Drizzle, & Frizzle' olive oil trio, but the landing page is a generic quiz asking about olive oil uses with no mention of the specific product set.
The offer mentions 'special discount' but never specifies the discount amount, percentage, or terms, leaving visitors confused about the actual value proposition.
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