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Ritual

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All Ritual ads & funnels →Meta Ad Library

Days running

8 days

Funnel score

60/100

Page speed

30/100

The ad

Save over 60% on the Ritual Daily Health Starter Kit. Get started today & unlock: ✅ 3-in-1 Synbiotic+ ✅ Women's Multivitamin ✅ FREE Magnesium ✅ FREE Ritual Bottle ✅ Exclusive discounted price

EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS

Shop now

Angle: Limited-time savings with bundled value and free giftsHook: Exclusive offer with urgency and gift incentiveFormat: Image ad with product bundle showcase

View this ad in Meta Ad Library →

The funnel behind it

Offer: Save up to 30% for a limited time. $61 + 2 free gifts. 30% OFF FIRST SUBSCRIPTION ORDER

Visit landing page →

60/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it clearly displays the bundle offer with prominent pricing ($61 vs $160), includes verified customer testimonials with 5-star reviews, and features a modal popup offering 30% off the first bundle to capture emails. However, the page suffers from critical weaknesses: the PageSpeed score of 30 is dangerously slow and will cause abandonment, there's a significant mismatch between the ad claiming "Save over 60%" and the page showing only 30% off, the mobile experience appears cramped with the modal overlay, and the primary CTA ("Add to Cart") is less compelling than the ad's "Shop now." The page does build trust through product descriptions, ingredient details, and verified reviews, but the speed issue and offer discrepancy are major conversion killers.

What this funnel does right. Steal these.

Trust signals: The page builds trust through detailed product descriptions, clinical backing claims, verified customer reviews, sustainability messaging (ECOZEN bottle), and clear terms/privacy links in the footer.
Social proof: The page includes verified customer reviews with 5-star ratings and specific testimonials (e.g., Gina S., Lindsay) that build credibility for the products.
Headline: The headline 'Daily Health Starter Set' is descriptive but generic; it doesn't emphasize the urgency or exclusivity that the ad promised with 'EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS.'
Offer clarity: The offer shows $61 price with strikethrough of $160, but the ad claims 'over 60%' savings while the page shows only 30% off first subscription—creating confusion about the actual discount.

Where it's weak

Page speed: PageSpeed score of 30 is critically slow and will cause significant user abandonment before the page even fully loads.
Message match: Significant mismatch: the ad claims 'Save over 60%' but the page prominently displays '30% OFF FIRST SUBSCRIPTION ORDER' and a $61 price (62% off $160), creating confusion about which discount applies.
Mobile experience: The modal popup overlay appears to take up most of the screen on mobile, and the product layout seems cramped; the mobile experience is disrupted by the aggressive email capture modal.

Full breakdown

Call to action6/10

The primary CTA 'Add to Cart' is standard and less action-oriented than the ad's 'Shop now'; the secondary email signup modal has a stronger 'Submit' button but interrupts the user flow.

Page speed3/10

PageSpeed score of 30 is critically slow and will cause significant user abandonment before the page even fully loads.

Trust signals8/10

The page builds trust through detailed product descriptions, clinical backing claims, verified customer reviews, sustainability messaging (ECOZEN bottle), and clear terms/privacy links in the footer.

Mobile experience5/10

The modal popup overlay appears to take up most of the screen on mobile, and the product layout seems cramped; the mobile experience is disrupted by the aggressive email capture modal.

Headline7/10

The headline 'Daily Health Starter Set' is descriptive but generic; it doesn't emphasize the urgency or exclusivity that the ad promised with 'EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS.'

Social proof8/10

The page includes verified customer reviews with 5-star ratings and specific testimonials (e.g., Gina S., Lindsay) that build credibility for the products.

Message match4/10

Significant mismatch: the ad claims 'Save over 60%' but the page prominently displays '30% OFF FIRST SUBSCRIPTION ORDER' and a $61 price (62% off $160), creating confusion about which discount applies.

Offer clarity7/10

The offer shows $61 price with strikethrough of $160, but the ad claims 'over 60%' savings while the page shows only 30% off first subscription—creating confusion about the actual discount.