Ollie
Facebook · Instagram · Messenger · Video
The ad
What’s really in your dog’s food? 🧐 Most dog owners don’t realize how much nutrition affects digestion, energy, and even behavior. Ready to see the difference? Ollie meals are made with 100% fresh, human-grade ingredients! ✅ Developed with veterinary nutritionists ✅ Clinically proven to support a healthy gut ✅ 30 Day Money Back Guarantee 🎉 Get 50% OFF your Welcome Kit (FREE storage container included) today! Take our quick quiz to uncover the best plan for your dog.
Healthy food = happier pup 🐕🦺
Shop nowThe funnel behind it
Offer: 70% off + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has strong visual hierarchy with consistent CTAs throughout, excellent social proof through customer testimonials and expert credentials (vet support, health check-ins), and clear benefit-driven messaging around fresh food and dog wellness. The page effectively uses emotional appeals with dog imagery and emphasizes the "obsession" angle. However, it suffers from critical weaknesses: the offer mismatch (page promises 70% off while the ad mentions 50% off), poor page speed (39/100), and the headline doesn't directly address the ad's core message about ingredient transparency. The mobile experience appears adequate but the slow load time undermines conversion potential. The page is feature-rich but could be more focused on the specific pain point (ingredient transparency) that the ad emphasizes.
What this funnel does right. Steal these.
- Social proof: Strong social proof throughout: vet support, health check-ins, expert testimonials from Pet Age, customer success stories, and multiple trust signals including money-back guarantee.
- Call to action: Multiple prominent CTAs ('Get Started With 70% Off', 'Join the Pack') are well-designed with high contrast purple buttons and clear action language.
- Trust signals: Strong trust signals including vet credentials, health check-in features, money-back guarantee, expert team testimonials, and the 'Ollie Obsession Guarantee' badge.
- Offer clarity: The 70% off offer with free bowl and welcome kit is prominently displayed multiple times throughout the page with clear value proposition.
- Mobile experience: Layout appears responsive with stacked sections and readable text, though the media error in the hero section suggests potential mobile video playback issues.
Where it's weak
- Page speed: PageSpeed score of 39 is critically poor, indicating significant performance issues that will harm conversion rates and user experience.
- Message match: Significant mismatch: ad emphasizes ingredient transparency and 'what's really in your dog's food' but landing page focuses on benefits (digestion, energy, behavior) rather than ingredient quality as the primary hook.
Full breakdown
Multiple prominent CTAs ('Get Started With 70% Off', 'Join the Pack') are well-designed with high contrast purple buttons and clear action language.
PageSpeed score of 39 is critically poor, indicating significant performance issues that will harm conversion rates and user experience.
Strong trust signals including vet credentials, health check-in features, money-back guarantee, expert team testimonials, and the 'Ollie Obsession Guarantee' badge.
Layout appears responsive with stacked sections and readable text, though the media error in the hero section suggests potential mobile video playback issues.
The main headline 'MORE THAN A MEAL' is generic and doesn't directly connect to the ad's core message about ingredient transparency and what's in dog food.
Strong social proof throughout: vet support, health check-ins, expert testimonials from Pet Age, customer success stories, and multiple trust signals including money-back guarantee.
Significant mismatch: ad emphasizes ingredient transparency and 'what's really in your dog's food' but landing page focuses on benefits (digestion, energy, behavior) rather than ingredient quality as the primary hook.
The 70% off offer with free bowl and welcome kit is prominently displayed multiple times throughout the page with clear value proposition.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.