Smalls
Facebook · Instagram · Messenger · Video
The ad
Smalls is fresh, high-protein food that helps cats feel better, move more, and look their best.
Human-Grade Fresh Cat Food
Shop nowThe funnel behind it
Offer: 60% Off Your Order + Free Shipping & Free Treats for Life when you sign up for email and texts
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively captures attention with a cute visual and clear discount offer, but lacks critical conversion optimization elements. The 60% discount is compelling, but the page needs stronger social proof (reviews, testimonials), trust indicators (guarantees, certifications), and urgency messaging. The moderate PageSpeed score (56) is concerning for mobile conversions. The email capture form is well-positioned but could benefit from benefit-driven copy emphasizing the free treats promise. Overall, the page has solid fundamentals but misses opportunities to build confidence and reduce friction.
What this funnel does right. Steal these.
- Mobile experience: Mobile-optimized layout with proper spacing, readable text, and appropriately sized input field and CTA button for mobile users.
- Message match: Strong alignment between ad messaging (fresh, high-protein, health benefits) and landing page offer. Email signup incentive matches ad promise.
- Offer clarity: 60% off discount is prominently displayed with clear value proposition. Free shipping and treats sweetener adds clarity.
- Call to action: Clear 'CONTINUE' button is visible and actionable. However, it's generic and doesn't reinforce the discount or urgency.
- Headline: Clear and descriptive 'Human-Grade Fresh Cat Food' matches product positioning, though doesn't emphasize the discount or urgency.
Where it's weak
- Social proof: No visible testimonials, reviews, ratings, or social proof elements. Only a cute cat image which is emotional but not proof-based.
- Trust signals: Limited trust signals. No security badges, guarantees, certifications, or brand credibility markers visible. Email/SMS signup alone insufficient for trust building.
Full breakdown
Clear 'CONTINUE' button is visible and actionable. However, it's generic and doesn't reinforce the discount or urgency.
PageSpeed score of 56 indicates moderate performance issues. Below ideal threshold of 75+, which impacts user experience and conversion rates.
Limited trust signals. No security badges, guarantees, certifications, or brand credibility markers visible. Email/SMS signup alone insufficient for trust building.
Mobile-optimized layout with proper spacing, readable text, and appropriately sized input field and CTA button for mobile users.
Clear and descriptive 'Human-Grade Fresh Cat Food' matches product positioning, though doesn't emphasize the discount or urgency.
No visible testimonials, reviews, ratings, or social proof elements. Only a cute cat image which is emotional but not proof-based.
Strong alignment between ad messaging (fresh, high-protein, health benefits) and landing page offer. Email signup incentive matches ad promise.
60% off discount is prominently displayed with clear value proposition. Free shipping and treats sweetener adds clarity.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.