Ollie
Facebook · Instagram · Messenger · Video
The ad
What’s really in your dog’s food? 🧐 Most dog owners don’t realize how much nutrition affects digestion, energy, and even behavior. Ready to see the difference? Ollie meals are made with 100% fresh, human-grade ingredients! ✅ Developed with veterinary nutritionists ✅ Clinically proven to support a healthy gut ✅ 30 Day Money Back Guarantee 🎉 Get 50% OFF your Welcome Kit (FREE storage container included) today! Take our quick quiz to uncover the best plan for your dog.
Healthy food = happier pup 🐕🦺
Shop nowThe funnel behind it
Offer: 70% off + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, compelling offer (70% off + free items), strong visual hierarchy with multiple CTAs throughout, excellent use of social proof through customer testimonials and expert credentials, and good mobile optimization with stacked layouts. However, it suffers from significant weaknesses: there's a notable mismatch between the ad promise (50% off Welcome Kit) and the page offer (70% off), the page speed is critically poor at 35/100 which will hurt conversions, and while trust elements exist (vet support, health check-ins), they could be more prominent. The headline also doesn't directly address the ad's core message about ingredient quality and digestion benefits.
What this funnel does right. Steal these.
- Mobile experience: Layout appears well-optimized for mobile with stacked sections, readable text, and appropriately sized CTAs visible in the screenshots.
- Social proof: Page includes expert credentials ('dog-obsessed experts'), vet support, health check-ins, customer testimonials from 'Pet Age', and a satisfaction guarantee, providing multiple trust signals.
- Offer clarity: The 70% off + free bowl and Welcome Kit offer is prominently displayed multiple times throughout the page with clear value proposition.
- Call to action: Multiple CTAs ('Join the Pack', 'Get Started With 70% Off') are prominent and action-oriented, though the ad specifies 'Shop now' which doesn't appear on the page.
- Trust signals: Page establishes trust through vet-developed recipes, health check-in features, expert support team, and 'Obsession Guarantee' money-back promise, though these could be more prominent above the fold.
Where it's weak
- Page speed: PageSpeed score of 35/100 is critically poor and will significantly impact user experience, bounce rates, and conversions.
- Message match: Significant mismatch: ad promises 50% off Welcome Kit but page shows 70% off; ad emphasizes ingredient quality and digestion benefits, but page leads with discount rather than health benefits.
Full breakdown
Multiple CTAs ('Join the Pack', 'Get Started With 70% Off') are prominent and action-oriented, though the ad specifies 'Shop now' which doesn't appear on the page.
PageSpeed score of 35/100 is critically poor and will significantly impact user experience, bounce rates, and conversions.
Page establishes trust through vet-developed recipes, health check-in features, expert support team, and 'Obsession Guarantee' money-back promise, though these could be more prominent above the fold.
Layout appears well-optimized for mobile with stacked sections, readable text, and appropriately sized CTAs visible in the screenshots.
The headline 'MORE THAN A MEAL' and '70% off + FREE bowl and Welcome Kit' are clear but generic; they don't address the ad's specific angle about ingredient quality and digestion.
Page includes expert credentials ('dog-obsessed experts'), vet support, health check-ins, customer testimonials from 'Pet Age', and a satisfaction guarantee, providing multiple trust signals.
Significant mismatch: ad promises 50% off Welcome Kit but page shows 70% off; ad emphasizes ingredient quality and digestion benefits, but page leads with discount rather than health benefits.
The 70% off + free bowl and Welcome Kit offer is prominently displayed multiple times throughout the page with clear value proposition.
More ads from Ollie
View all →
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.