Ollie
Facebook · Instagram · Audience Network · Video
The ad
If 90% of your camera roll is your dog, we respect the dedication. 🤳 🐕 That's not extra. That's love. 💜 Ollie is here to make sure their meals get that same level of attention. Fresh food. Real ingredients. Feed the obsession. 🐶
Get 50% Off Your First Box!
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at emotional connection and comprehensive value proposition, with strong visual hierarchy, multiple CTAs, and detailed benefit explanations that build trust through specificity. However, it significantly underperforms on technical speed (39 PageSpeed score), has a headline/offer mismatch with the ad (ad promises 50% off but page shows 70% off), and the mobile experience appears cramped with dense text sections that may reduce conversion. The page does well establishing social proof through expert credentials and customer testimonials, but the speed issue and offer discrepancy are critical conversion killers.
What this funnel does right. Steal these.
- Offer clarity: The offer is crystal clear and repeated throughout: 70% off first box plus free bowl and Welcome Kit with specific details on what's included.
- Call to action: Multiple prominent CTAs ('Join the Pack', 'Get Started With 70% Off') are well-placed, action-oriented, and use contrasting purple buttons that stand out against the page background.
- Trust signals: Strong trust signals include vet-developed recipes, expert team credentials, health check-in features, money-back guarantee, and detailed 'How it works' explanation with real customer imagery.
- Social proof: Page includes expert credentials ('dog-obsessed experts'), vet support, health check-ins, testimonials from 'Ollie Health team' and 'Canine Care team', plus the 'Obsession Guarantee' seal.
- Headline: Main headline 'MORE THAN A MEAL' is benefit-focused but somewhat abstract; the offer headline is clear but doesn't lead with the strongest hook.
Where it's weak
- Page speed: PageSpeed score of 39 is critically poor, indicating significant performance issues that will cause abandonment and negatively impact conversion rates.
- Message match: Ad promises '50% Off Your First Box' but landing page prominently displays '70% off' - this is a significant offer mismatch that could confuse or disappoint visitors.
Full breakdown
Multiple prominent CTAs ('Join the Pack', 'Get Started With 70% Off') are well-placed, action-oriented, and use contrasting purple buttons that stand out against the page background.
PageSpeed score of 39 is critically poor, indicating significant performance issues that will cause abandonment and negatively impact conversion rates.
Strong trust signals include vet-developed recipes, expert team credentials, health check-in features, money-back guarantee, and detailed 'How it works' explanation with real customer imagery.
Layout appears functional but text-heavy sections and stacked content may feel cramped on mobile; images are responsive but readability of smaller text could be improved.
Main headline 'MORE THAN A MEAL' is benefit-focused but somewhat abstract; the offer headline is clear but doesn't lead with the strongest hook.
Page includes expert credentials ('dog-obsessed experts'), vet support, health check-ins, testimonials from 'Ollie Health team' and 'Canine Care team', plus the 'Obsession Guarantee' seal.
Ad promises '50% Off Your First Box' but landing page prominently displays '70% off' - this is a significant offer mismatch that could confuse or disappoint visitors.
The offer is crystal clear and repeated throughout: 70% off first box plus free bowl and Welcome Kit with specific details on what's included.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.