Funnelens

What's working in food & beverage ads in 2026

Formats, longevity, and calls to action that are working in food & beverage Facebook ads in 2026, derived from 199 verified live ads. Every pattern links to the real ads behind it.

Video carries food & beverage: 146 of 199 live ads are video

146 video vs 48 image ads among the food & beverage ads we verify as running. The longest-running video ads right now:

22 ads have run 90+ days, 6 over a year

Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in food & beverage:

The calls to action that repeat: "Shop now", "Learn more", "Get offer"

CTA buttons used most across live food & beverage ads, with the longest-running ad behind each:

Behind the ads: 137 captured funnels, average funnel score 59/100

For these food & beverage ads we captured the landing page and scored it on the 8-point CRO checklist:

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