What's working in home ads in 2026
Formats, longevity, and calls to action that are working in home Facebook ads in 2026, derived from 192 verified live ads. Every pattern links to the real ads behind it.
Video carries home: 105 of 192 live ads are video
105 video vs 75 image ads among the home ads we verify as running. The longest-running video ads right now:
29 ads have run 90+ days, 1 over a year
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in home:
The calls to action that repeat: "Shop now", "Get offer", "Learn more"
CTA buttons used most across live home ads, with the longest-running ad behind each:
Behind the ads: 116 captured funnels, average funnel score 63/100
For these home ads we captured the landing page and scored it on the 8-point CRO checklist: