What's working in home ads in 2026
Formats, longevity, and calls to action that are working in home Facebook ads in 2026, derived from 297 verified live ads. Every pattern links to the real ads behind it.
Video carries home: 173 of 297 live ads are video
173 video vs 109 image ads among the home ads we verify as running. The longest-running video ads right now:
41 ads have run 90+ days, 1 over a year
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in home:
The calls to action that repeat: "Shop now", "See details", "Get offer"
CTA buttons used most across live home ads, with the longest-running ad behind each:
Behind the ads: 159 captured funnels, average funnel score 65/100
For these home ads we captured the landing page and scored it on the 8-point CRO checklist:
Your own page
Every home page here belongs to someone else
We have scored 159 home landing pages behind ads like these, on 8 CRO factors each. Get the same 8 scores for your own page and see exactly where yours falls behind theirs.
Free, no signup, no card. The same 8 factor score every page here was graded on.