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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

145 days

Funnel score

83/100

Page speed

68/100

The ad

$59.99 for premium tallow skincare? Kinda expensive. $59.99 for TWO jars? Not today. Right now we're running Buy One Get One Free on Bare Ritual Tallow Balm - our biggest offer of the year. Why? Because we want you to try it long enough to see real results. Most men notice changes in 2-4 weeks, but the real transformation happens at 60-90 days when your skin rebuilds collagen and repairs damage at the cellular level. Two jars = 6-8 months of supply. What's inside: → 100% grass-fed beef tallow (95% sebum match - your skin recognizes it instantly) → Raw Manuka honey (anti-inflammatory healing) → Cold-pressed olive oil (fat-soluble vitamins A, D, E, K) → Organic beeswax (protective barrier seal) No water. No synthetics. No 40-ingredient chemistry experiment. What men report after 30 days: ✓ Fine lines reduce significantly ✓ Skin looks 5-10 years younger ✓ Deep hydration without greasiness ✓ No more reapplying every 2 hours 23,146 men made the switch. 98.8% never ask for their money back. Kinda expensive? Maybe. But not today. 👉 Get 2 Jars for $59.99 (Limited Time)

Kinda Expensive Tallow Balm... But Not Today (Buy 1 Get 1 Free)

Shop now

Angle: Price objection reversal with limited-time BOGO offer positioning premium product as accessibleHook: Objection acknowledgment (price concern) followed by immediate resolutionFormat: Image ad with long-form persuasive copy

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The funnel behind it

Offer: Buy One, Get One Free Tallow Balm - 2 jars for $59.99 (6-8 months supply)

Full landing page teardown →Visit landing page →

83/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with excellent offer clarity, strong social proof, and exceptional message-to-ad alignment. The BOGO offer is prominently featured and justified with clear value messaging (6-8 months supply). The page uses multiple trust-building elements including customer reviews, testimonials, a detailed 'Why It Works' section explaining the science, and a strong 90-day guarantee. The founder's note adds authenticity. Mobile experience is solid with large CTAs and readable content. Main weakness is PageSpeed score (68), which could be optimized. The page effectively addresses objections (price, efficacy, pore-clogging) through FAQ sections and detailed ingredient explanations. Overall, this is a well-constructed sales page that should convert at above-average rates.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 90-day money-back guarantee (no questions asked), founder's note with military background and personal story, transparent 4-ingredient formula with explanations, real customer photos/testimonials, 5-star review count, 'See results or your money back' guarantee, multiple payment options displayed, veteran-owned badge.
Message match: Excellent alignment between ad and landing page. Ad emphasizes BOGO offer, results timeline (2-4 weeks notice, 60-90 days transformation), ingredient benefits, and customer retention. Page delivers on all these points with detailed 'Why It Works' section, ingredient breakdown, timeline expectations, and customer testimonials.
Offer clarity: BOGO offer is crystal clear. Ad explicitly states '2 jars for $59.99' and landing page reinforces with prominent yellow 'ADD TO CART' button. Value proposition (6-8 months supply) is quantified.
Call to action: Primary CTA 'ADD TO CART' is large, yellow, high-contrast, and action-oriented. Positioned prominently. Secondary CTAs ('+ ADD TO ORDER') also present. Clear and clickable on mobile. Could benefit from urgency language like 'Limited Time' or countdown timer.
Mobile experience: Page appears mobile-optimized with stacked layout, readable text, large touch targets for CTA buttons. Product carousel is functional. Expandable FAQ sections work well on mobile. Minor: some sections could have tighter spacing on smaller screens.
Headline: Strong headline 'Look like yourself again' is benefit-driven and emotionally resonant. Matches ad messaging about transformation. Could be slightly more specific about the BOGO offer in the main headline, but subheading clarifies.
Social proof: Excellent social proof: 8,672 5-star reviews prominently displayed, 23,146 customer count in ad, 98.8% retention rate, real customer testimonial (Mark, 41) with before/after imagery, 470,000+ jars sold. Field reports section adds credibility.
Page speed: PageSpeed score of 68 is moderate. Page loads but not optimally fast. For e-commerce, 68 is acceptable but below ideal (75+). Image-heavy product carousel and multiple sections may impact load time. Acceptable for conversion but room for improvement.

Full breakdown

Call to action8/10

Primary CTA 'ADD TO CART' is large, yellow, high-contrast, and action-oriented. Positioned prominently. Secondary CTAs ('+ ADD TO ORDER') also present. Clear and clickable on mobile. Could benefit from urgency language like 'Limited Time' or countdown timer.

Page speed7/10

PageSpeed score of 68 is moderate. Page loads but not optimally fast. For e-commerce, 68 is acceptable but below ideal (75+). Image-heavy product carousel and multiple sections may impact load time. Acceptable for conversion but room for improvement.

Trust signals9/10

Strong trust signals: 90-day money-back guarantee (no questions asked), founder's note with military background and personal story, transparent 4-ingredient formula with explanations, real customer photos/testimonials, 5-star review count, 'See results or your money back' guarantee, multiple payment options displayed, veteran-owned badge.

Mobile experience8/10

Page appears mobile-optimized with stacked layout, readable text, large touch targets for CTA buttons. Product carousel is functional. Expandable FAQ sections work well on mobile. Minor: some sections could have tighter spacing on smaller screens.

Headline8/10

Strong headline 'Look like yourself again' is benefit-driven and emotionally resonant. Matches ad messaging about transformation. Could be slightly more specific about the BOGO offer in the main headline, but subheading clarifies.

Social proof8/10

Excellent social proof: 8,672 5-star reviews prominently displayed, 23,146 customer count in ad, 98.8% retention rate, real customer testimonial (Mark, 41) with before/after imagery, 470,000+ jars sold. Field reports section adds credibility.

Message match9/10

Excellent alignment between ad and landing page. Ad emphasizes BOGO offer, results timeline (2-4 weeks notice, 60-90 days transformation), ingredient benefits, and customer retention. Page delivers on all these points with detailed 'Why It Works' section, ingredient breakdown, timeline expectations, and customer testimonials.

Offer clarity9/10

BOGO offer is crystal clear. Ad explicitly states '2 jars for $59.99' and landing page reinforces with prominent yellow 'ADD TO CART' button. Value proposition (6-8 months supply) is quantified.