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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

120 days

Funnel score

84/100

Page speed

70/100

The ad

Most men are paying twice for skincare that doesn't work. One jar of something that barely hydrates. Then another jar when that runs out. Then a serum someone recommended. Then a retinol because a dermatologist said so. Same dry skin. Bigger shelf. Lighter wallet. Here's what actually works: Four ingredients. The same ones men used before the skincare industry convinced everyone they needed twelve products. ✅ Grass-fed beef tallow ✅ Raw honey ✅ Organic beeswax ✅ Olive oil Beef tallow is molecularly identical to your skin's own natural oil. Your skin absorbs it completely — not sitting on top like a moisturiser, actually absorbing — and uses it to rebuild the barrier that's been breaking down since your 30s. No water. No synthetics. No ingredient list that requires a chemistry degree. Right now: buy one jar, get a second jar completely free. → Two jars for the price of one → 120+ days of daily use → 60 seconds morning and night → 90-day money-back guarantee 470,000 jars sold to men who were done paying for things that don't work. Try it risk-free. If your skin doesn't look noticeably different, full refund. No questions.

The last skincare you'll ever buy

Shop now

Angle: Simplicity and efficacy vs. industry overcomplexityHook: Problem identification (wasteful skincare spending)Format: Image ad with long-form educational copy

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The funnel behind it

Offer: Buy one, get one free tallow balm (120+ days of use, 90-day money-back guarantee)

Visit landing page →

84/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with excellent CRO fundamentals. The BOGO offer is immediately clear and compelling. Social proof is abundant and credible (real numbers, real reviews, real customers). The page effectively addresses customer skepticism through the 90-day guarantee and detailed ingredient education. Message match between ad and page is strong—the ad's promise of 'four ingredients that work' is immediately validated on the landing page. The main weakness is PageSpeed (70), which could be optimized. CTAs could be slightly more specific to the offer. Overall, the page demonstrates strong conversion psychology with clear value proposition, abundant social proof, risk reversal, and mobile-friendly design.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 90-day money-back guarantee prominently displayed, 470,000+ jars sold, high ratings, verified customer reviews with photos, transparent ingredient list with explanations, 'Field Reports' section, comparison table showing superiority vs competitors, no water/synthetics claim backed by ingredient transparency.
Social proof: Excellent social proof throughout: 470,000+ jars sold, 4.8★ average rating across 23,000+ reviews, specific customer testimonial (Mark, 41) with before/after imagery, 'Field Reports' section with verified buyers. Multiple proof points build credibility.
Message match: Excellent alignment between ad and landing page. Ad's core message ('four ingredients, no synthetics, actually works') is reinforced immediately. BOGO offer matches. Ingredient benefits detailed. Customer pain points addressed.
Offer clarity: BOGO offer is crystal clear: 'buy one, get one free' stated at top and reinforced throughout. Specific value proposition (120+ days of use, 4 ingredients) is explicit and easy to understand.
Call to action: Multiple CTAs present ('SHOP THE BALM', 'CLAIM MY BOGO OFFER', 'Try It Risk-Free for 90 Days'). Primary CTA is prominent with yellow button. Could be more specific (e.g., 'Claim Your Free Jar' vs generic 'Shop Now').
Mobile experience: Page appears mobile-responsive with stacked layout, readable text, and accessible buttons. Yellow CTAs are prominent and tappable. Some sections may benefit from tighter spacing on small screens, but overall good mobile experience.
Headline: Strong, benefit-driven headline 'The last skincare you'll ever buy' creates urgency and positions as ultimate solution. Matches ad copy well. Could be slightly more specific about the BOGO offer.
Page speed: PageSpeed score of 70 is acceptable but not exceptional. Page loads adequately but has room for optimization. Not slow enough to cause abandonment, but faster would improve conversion.

Full breakdown

Call to action8/10

Multiple CTAs present ('SHOP THE BALM', 'CLAIM MY BOGO OFFER', 'Try It Risk-Free for 90 Days'). Primary CTA is prominent with yellow button. Could be more specific (e.g., 'Claim Your Free Jar' vs generic 'Shop Now').

Page speed7/10

PageSpeed score of 70 is acceptable but not exceptional. Page loads adequately but has room for optimization. Not slow enough to cause abandonment, but faster would improve conversion.

Trust signals9/10

Strong trust signals: 90-day money-back guarantee prominently displayed, 470,000+ jars sold, high ratings, verified customer reviews with photos, transparent ingredient list with explanations, 'Field Reports' section, comparison table showing superiority vs competitors, no water/synthetics claim backed by ingredient transparency.

Mobile experience8/10

Page appears mobile-responsive with stacked layout, readable text, and accessible buttons. Yellow CTAs are prominent and tappable. Some sections may benefit from tighter spacing on small screens, but overall good mobile experience.

Headline8/10

Strong, benefit-driven headline 'The last skincare you'll ever buy' creates urgency and positions as ultimate solution. Matches ad copy well. Could be slightly more specific about the BOGO offer.

Social proof9/10

Excellent social proof throughout: 470,000+ jars sold, 4.8★ average rating across 23,000+ reviews, specific customer testimonial (Mark, 41) with before/after imagery, 'Field Reports' section with verified buyers. Multiple proof points build credibility.

Message match9/10

Excellent alignment between ad and landing page. Ad's core message ('four ingredients, no synthetics, actually works') is reinforced immediately. BOGO offer matches. Ingredient benefits detailed. Customer pain points addressed.

Offer clarity9/10

BOGO offer is crystal clear: 'buy one, get one free' stated at top and reinforced throughout. Specific value proposition (120+ days of use, 4 ingredients) is explicit and easy to understand.