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Bare Ritual

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Days running

124 days

Funnel score

85/100

Page speed

76/100

The ad

The best tallow balm on the market is usually $59.99 a jar. Today you're getting two for that. No subscription. No catch. No watered-down formula to make up the margin. Same 4 ingredients that have sold 470,000+ jars. ✅ Grass-fed beef tallow ✅ Raw honey ✅ Cold pressed olive oil ✅ Organic beeswax Buy 1 Get 1 Free — for as long as this runs. 90-day money back guarantee. No questions asked.

Buy 1 Get 1 Free — Today Only

Shop now

Angle: Value/Deal - positioning premium product at half price with transparency about qualityHook: Price comparison + scarcity (limited time offer)Format: Static image with promotional overlay

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The funnel behind it

Offer: Buy 1 Get 1 Free — Same 4 ingredients. 90-day money back guarantee.

Visit landing page →

85/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with exceptional CRO fundamentals. The BOGO offer is crystal clear and compelling—the ad promises 2 jars for $59.99 (vs. $59.99 each), and the page delivers exactly that message with visual reinforcement. Social proof is abundant (8,672 reviews, 470,000+ jars sold, real customer testimonials) and positioned strategically above the fold. The headline 'Look like yourself again' taps into emotional pain points, while the 'Why it works' section provides scientific credibility. The 90-day money-back guarantee with zero friction (no return required, no forms) is a powerful trust builder. The yellow CTA button is impossible to miss and action-oriented. Message match between ad and page is excellent—no disconnect or bait-and-switch. Mobile experience is responsive and functional. The only minor weakness is PageSpeed (76/100), which is acceptable but could be optimized further. The founder's note adds authenticity and explains the 'why' behind the product. Overall, this page is well-designed for conversion with strong offer clarity, social proof, trust signals, and CTA execution.

What this funnel does right. Steal these.

Call to action: Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Clear, contrasting color. Secondary CTA in founder's note reinforces purchase intent. Multiple CTAs throughout page maintain momentum.
Trust signals: Multiple trust signals: 90-day money-back guarantee (no return required, no forms, full refund), founder's note with personal story and military background, 470,000+ jars sold, 8,672 reviews, real customer testimonials with photos, transparent 4-ingredient formula, veteran-owned badge. Trust is exceptionally strong.
Message match: Excellent alignment between ad and landing page. Ad emphasizes BOGO deal, 4 ingredients, 90-day guarantee—all prominently featured on page. Page deepens the narrative with 'Why it works' section explaining the science. Messaging is consistent and reinforcing.
Offer clarity: BOGO offer is crystal clear. Ad states '2 for $59.99' (normally $59.99 each), no subscription, no catch. Page reinforces with prominent yellow CTA and clear value proposition. Offer is unambiguous.
Page speed: PageSpeed score of 76 is good (above 70 threshold). Page loads reasonably fast. Some optimization possible but not a major friction point. Acceptable for e-commerce conversion funnel.
Mobile experience: Page appears mobile-responsive with stacked layout, readable text, and accessible CTAs. Yellow button is thumb-friendly. Image carousel works on mobile. Minor: some sections may require scrolling, but overall mobile experience is solid.
Headline: Strong, benefit-driven headline 'Look like yourself again' resonates with pain point. Matches ad headline intent. Could be slightly more specific about the BOGO offer, but emotional hook is effective.
Social proof: Excellent social proof: 8,672 5-star reviews prominently displayed above fold. Customer testimonial (Mark, 41) with before/after imagery and specific benefits ('Fine lines reduced', 'No more tired look'). 470,000+ jars sold mentioned. Strong credibility signals.

Full breakdown

Call to action9/10

Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Clear, contrasting color. Secondary CTA in founder's note reinforces purchase intent. Multiple CTAs throughout page maintain momentum.

Page speed8/10

PageSpeed score of 76 is good (above 70 threshold). Page loads reasonably fast. Some optimization possible but not a major friction point. Acceptable for e-commerce conversion funnel.

Trust signals9/10

Multiple trust signals: 90-day money-back guarantee (no return required, no forms, full refund), founder's note with personal story and military background, 470,000+ jars sold, 8,672 reviews, real customer testimonials with photos, transparent 4-ingredient formula, veteran-owned badge. Trust is exceptionally strong.

Mobile experience8/10

Page appears mobile-responsive with stacked layout, readable text, and accessible CTAs. Yellow button is thumb-friendly. Image carousel works on mobile. Minor: some sections may require scrolling, but overall mobile experience is solid.

Headline8/10

Strong, benefit-driven headline 'Look like yourself again' resonates with pain point. Matches ad headline intent. Could be slightly more specific about the BOGO offer, but emotional hook is effective.

Social proof8/10

Excellent social proof: 8,672 5-star reviews prominently displayed above fold. Customer testimonial (Mark, 41) with before/after imagery and specific benefits ('Fine lines reduced', 'No more tired look'). 470,000+ jars sold mentioned. Strong credibility signals.

Message match9/10

Excellent alignment between ad and landing page. Ad emphasizes BOGO deal, 4 ingredients, 90-day guarantee—all prominently featured on page. Page deepens the narrative with 'Why it works' section explaining the science. Messaging is consistent and reinforcing.

Offer clarity9/10

BOGO offer is crystal clear. Ad states '2 for $59.99' (normally $59.99 each), no subscription, no catch. Page reinforces with prominent yellow CTA and clear value proposition. Offer is unambiguous.