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Bare Ritual

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Days running

120 days

Funnel score

84/100

Page speed

73/100

The ad

Your skin isn't dry because it needs more water. It's dry because the products you're using are stripping the one thing that actually locks moisture in — your skin's natural oil barrier. Most moisturisers are 60–80% water. They feel hydrating for about an hour. Then the water evaporates, takes your skin's own moisture with it, and you're drier than before. Retinol makes it worse. Strips your barrier every night. Tells your skin to regenerate faster than it can repair itself. Great for the brand's marketing. Not great for your face. Here's what your skin actually needs: Your skin produces its own oil called sebum. After 40, it produces significantly less. That oil layer is what keeps moisture locked inside the skin all day — not sitting on top of it, not evaporating off it. Locked in. Beef tallow is molecularly identical to that oil. When you apply it, your skin recognises it as its own, absorbs it completely, and uses it to rebuild the barrier that's been letting moisture escape. ✅ Grass-fed beef tallow ✅ Raw honey ✅ Organic beeswax ✅ Olive oil That's the full ingredient list. Nothing else. No water to evaporate. No synthetics your skin has to fight off. No 12-step routine that's making the problem worse. → Skin hydrated all day from a single application → No tight, dry feeling by midday → Absorbs in seconds — no greasy residue → One jar lasting 60+ days 470,000+ jars sold to men who were tired of products that don't actually work. 90-day money-back guarantee. If your skin isn't noticeably different, full refund. No questions.

Skin still dry after moisturising?

Shop now

Angle: Problem-agitate-solve: conventional moisturizers damage skin barrier; beef tallow mimics natural sebum to restore itHook: Contrarian/myth-busting (challenging the assumption that dry skin needs more water)Format: Image ad with long-form educational copy

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The funnel behind it

Offer: Buy one, get one free tallow balm. 90-day money-back guarantee.

Full landing page teardown →Visit landing page →

84/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with excellent CRO fundamentals. The page successfully translates the ad's problem-solution narrative into an educational, benefit-driven experience. Key strengths: (1) Exceptional social proof density with specific numbers and real testimonials; (2) Clear BOGO offer with multiple CTAs; (3) Strong message match between ad copy and page content; (4) Transparent ingredient positioning as a differentiator; (5) Comprehensive trust-building through guarantees and customer validation. The comparison table effectively positions the product against alternatives. Mobile experience is solid. PageSpeed at 73 is acceptable but could be optimized further. The page uses psychological triggers effectively (scarcity via 470k+ sold, urgency via 90-day guarantee, social proof via reviews) without being aggressive. Overall structure guides visitors from problem recognition → education → social proof → risk reversal → conversion.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 90-day money-back guarantee (mentioned twice), 470,000+ verified purchases, 4.8★ rating with 23,000+ reviews, real customer testimonials with photos, transparent ingredient list (4 items only), comparison table showing superiority vs competitors, 'Field Reports' section with real results.
Social proof: Exceptional social proof: 470,000+ jars sold (mentioned 3 times), 4.8★ average rating across 23,000+ reviews, detailed customer testimonial (Mark, 41) with before/after photos, specific benefits claimed (reduce fine lines, eye bags). Builds strong credibility.
Message match: Excellent alignment between ad and page. Ad focuses on skin barrier repair and natural oil replacement; page extensively explains sebum, beef tallow molecular similarity, and why water-based moisturizers fail. Educational narrative matches problem-solution positioning.
Offer clarity: BOGO offer prominently displayed at top ('BUY ONE, GET ONE FREE TALLOW BALM'). Clear product positioning with 4-ingredient formula emphasized throughout. Pricing visible in product cards.
Call to action: Multiple CTAs present: 'SHOP THE BALM' (yellow button, high contrast), 'CLAIM MY BOGO OFFER' (yellow button), 'Try It Risk-Free for 90 Days' (yellow button). Clear, action-oriented, well-positioned. Primary CTA matches ad copy.
Mobile experience: Page appears mobile-responsive with stacked layout, readable text, prominent yellow CTAs. Navigation menu accessible via hamburger icon. Product images and testimonials scale appropriately. Minor: some comparison table may be tight on small screens.
Headline: Ad headline 'Skin still dry after moisturising?' is problem-focused and relatable. Page headline 'Your Skin Deserves Better. Start Seeing Results.' is benefit-driven and compelling. Both work well together.
Page speed: PageSpeed score of 73 is acceptable but not exceptional. Page loads reasonably fast for an e-commerce site with multiple images and video content, but has room for optimization. Typical for conversion-focused pages with rich media.

Full breakdown

Call to action8/10

Multiple CTAs present: 'SHOP THE BALM' (yellow button, high contrast), 'CLAIM MY BOGO OFFER' (yellow button), 'Try It Risk-Free for 90 Days' (yellow button). Clear, action-oriented, well-positioned. Primary CTA matches ad copy.

Page speed7/10

PageSpeed score of 73 is acceptable but not exceptional. Page loads reasonably fast for an e-commerce site with multiple images and video content, but has room for optimization. Typical for conversion-focused pages with rich media.

Trust signals9/10

Strong trust signals: 90-day money-back guarantee (mentioned twice), 470,000+ verified purchases, 4.8★ rating with 23,000+ reviews, real customer testimonials with photos, transparent ingredient list (4 items only), comparison table showing superiority vs competitors, 'Field Reports' section with real results.

Mobile experience8/10

Page appears mobile-responsive with stacked layout, readable text, prominent yellow CTAs. Navigation menu accessible via hamburger icon. Product images and testimonials scale appropriately. Minor: some comparison table may be tight on small screens.

Headline8/10

Ad headline 'Skin still dry after moisturising?' is problem-focused and relatable. Page headline 'Your Skin Deserves Better. Start Seeing Results.' is benefit-driven and compelling. Both work well together.

Social proof9/10

Exceptional social proof: 470,000+ jars sold (mentioned 3 times), 4.8★ average rating across 23,000+ reviews, detailed customer testimonial (Mark, 41) with before/after photos, specific benefits claimed (reduce fine lines, eye bags). Builds strong credibility.

Message match9/10

Excellent alignment between ad and page. Ad focuses on skin barrier repair and natural oil replacement; page extensively explains sebum, beef tallow molecular similarity, and why water-based moisturizers fail. Educational narrative matches problem-solution positioning.

Offer clarity9/10

BOGO offer prominently displayed at top ('BUY ONE, GET ONE FREE TALLOW BALM'). Clear product positioning with 4-ingredient formula emphasized throughout. Pricing visible in product cards.