Bare Ritual
Facebook · Instagram · Audience Network · Video
The ad
Someone asked if I'd gotten Botox. I haven't. I've been using beef fat on my face. 57 days ago I started putting grass-fed beef tallow on my face twice a day. Nothing else. No serum. No moisturiser. No 20-step routine. Four ingredients: grass-fed beef tallow, olive oil, beeswax, honey. That's the entire formula. Here's why it works. Beef tallow mimics the same oil your skin produces naturally. Your skin recognises it, absorbs it completely, and uses it the way it was designed to. It's loaded with vitamins A, D, E, and K — the exact nutrients your skin needs to repair itself. Non-comedogenic. Won't clog your pores. Antibacterial from the beeswax and honey. One jar. I'm 57 days in and still going. A little goes a long way — this jar will last me 4+ months. If you're tired of putting chemicals on your face and getting nothing in return, four ingredients is the answer. Bare Ritual. Link below. 90-day money-back guarantee. Try it for three months. If it doesn't work, full refund.
Everyone thinks I got Botox. I use beef fat.
Shop nowThe funnel behind it
Offer: Beef Tallow Balm for Men - 4 ingredients (grass-fed beef tallow, raw honey, organic beeswax, cold-pressed olive oil). 90-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-performing landing page with strong CRO fundamentals. The page successfully converts the ad's provocative 'Botox alternative' positioning into a credible, science-backed product story. Key strengths: exceptional message match between ad and page, abundant social proof (reviews + sales volume), clear value proposition, and fast load speed. The founder's story adds authenticity and differentiates from competitors. The 90-day guarantee removes purchase friction. Minor opportunities: could feature more diverse customer testimonials, add third-party certifications, and make pricing more prominent earlier in the funnel. The page effectively addresses objections (FAQ section) and explains the science (fatty acid profile chart). Overall, this is a well-executed product page that should convert at above-average rates.
What this funnel does right. Steal these.
- Page speed: PageSpeed score of 94 is excellent. Fast load times support conversion. No speed-related friction expected.
- Headline: Compelling headline 'Look like yourself again' with strong emotional hook. Matches ad perfectly. Supports the Botox-alternative positioning effectively.
- Message match: Excellent alignment between ad and landing page. Ad's 'beef fat/Botox' hook matches page headline perfectly. Ad's ingredient list matches page formula section. Founder story reinforces authenticity.
- Offer clarity: Crystal clear offer: beef tallow balm with 4 simple ingredients. Price not visible in screenshots but product benefits are explicit. 90-day money-back guarantee clearly stated.
- Call to action: Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Secondary CTAs for complementary products. Clear 90-day guarantee reduces friction. Could be more specific (e.g., 'Get Started' vs generic 'Add to Cart').
- Trust signals: Multiple trust signals: 90-day money-back guarantee, 8,672 reviews, founder story (veteran-owned), transparent 4-ingredient formula, real customer testimonials. 'Why it works' section with scientific explanation builds credibility. Could strengthen with certifications or dermatologist endorsements.
- Mobile experience: Responsive design evident. Product carousel, buttons, and text appear mobile-optimized. Image carousel works well. Minor: some sections may require scrolling but layout is clean and scannable.
- Social proof: 8,672 5-star reviews prominently displayed. Real customer testimonial (Mark, 41) with before/after visible. Field reports section shows 470,000+ jars sold. Strong but could benefit from more diverse testimonials.
Full breakdown
Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Secondary CTAs for complementary products. Clear 90-day guarantee reduces friction. Could be more specific (e.g., 'Get Started' vs generic 'Add to Cart').
PageSpeed score of 94 is excellent. Fast load times support conversion. No speed-related friction expected.
Multiple trust signals: 90-day money-back guarantee, 8,672 reviews, founder story (veteran-owned), transparent 4-ingredient formula, real customer testimonials. 'Why it works' section with scientific explanation builds credibility. Could strengthen with certifications or dermatologist endorsements.
Responsive design evident. Product carousel, buttons, and text appear mobile-optimized. Image carousel works well. Minor: some sections may require scrolling but layout is clean and scannable.
Compelling headline 'Look like yourself again' with strong emotional hook. Matches ad perfectly. Supports the Botox-alternative positioning effectively.
8,672 5-star reviews prominently displayed. Real customer testimonial (Mark, 41) with before/after visible. Field reports section shows 470,000+ jars sold. Strong but could benefit from more diverse testimonials.
Excellent alignment between ad and landing page. Ad's 'beef fat/Botox' hook matches page headline perfectly. Ad's ingredient list matches page formula section. Founder story reinforces authenticity.
Crystal clear offer: beef tallow balm with 4 simple ingredients. Price not visible in screenshots but product benefits are explicit. 90-day money-back guarantee clearly stated.
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145dVIDEOSomeone asked if I got BOTOX. I didn't.
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124dIMAGEBuy 1 Get 1 Free — Today Only
124dIMAGEOne Formula. Three Scents.
120dIMAGEThe last skincare you'll ever buy
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