Native Pet
Facebook · Instagram · Audience Network · Video
The ad
Tried the chews. Tried the toothbrush. Tried the water additive. Still getting hit with that smell every time they go in for a kiss. Clean Breath works differently by supporting gut health where bad breath actually begins. Pet parents are reporting noticeable results within days. Buy 1, Get 1 FREE
Buy 1, Get 1 FREE
Shop nowThe funnel behind it
Offer: Buy One, Get One Free - Free Shipping - Unlocked at Checkout
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively communicates a compelling offer (BOGO + free shipping) with strong message-to-ad alignment. The product positioning around gut health differentiates from competitors and matches the ad narrative well. Trust signals are solid with ratings, guarantees, and product claims. However, the page is severely hampered by a critical PageSpeed score of 35, which will significantly impact conversion rates on mobile devices. The social proof section, while present, lacks specific customer testimonials or results-driven content that could further boost conversion. The CTA is well-designed and prominent. Overall, this is a structurally sound page that needs urgent performance optimization to realize its conversion potential.
What this funnel does right. Steal these.
- Offer clarity: Buy One Get One Free offer is crystal clear, prominently displayed in headline and repeated multiple times. Free shipping also clearly stated at top.
- Call to action: Bright yellow 'CLAIM YOUR FREE BAG' button is highly visible and action-oriented. Good contrast and placement. Ad mentions 'Shop now' but page uses 'Claim Your Free Bag' which is actually more compelling for this offer.
- Headline: Main headline 'Buy One, Get One Free' is direct and benefit-driven. Subheading 'Clean Breath' reinforces product. Could be more emotionally compelling but effectively communicates the core offer.
- Message match: Strong alignment between ad and landing page. Ad emphasizes gut health solution and quick results; page reinforces this with 'Bad breath starts in the gut' messaging and product positioning. Offer matches perfectly.
- Trust signals: Multiple trust signals present: 4.8 star rating, 2,400+ reviews, 30-Day Money-Back Guarantee, Free Probiotic with order, Made in USA, Science-backed, No fillers. Good trust foundation but could benefit from more specific customer testimonials or expert endorsements.
- Mobile experience: Layout appears mobile-responsive with stacked elements and readable text. Yellow CTA button is thumb-friendly. However, PageSpeed score of 35 suggests mobile performance issues that could impact user experience.
Where it's weak
- Page speed: PageSpeed score of 35 is critically poor. This severely impacts mobile user experience, likely causing high bounce rates and abandoned carts. Major CRO liability.
Full breakdown
Bright yellow 'CLAIM YOUR FREE BAG' button is highly visible and action-oriented. Good contrast and placement. Ad mentions 'Shop now' but page uses 'Claim Your Free Bag' which is actually more compelling for this offer.
PageSpeed score of 35 is critically poor. This severely impacts mobile user experience, likely causing high bounce rates and abandoned carts. Major CRO liability.
Multiple trust signals present: 4.8 star rating, 2,400+ reviews, 30-Day Money-Back Guarantee, Free Probiotic with order, Made in USA, Science-backed, No fillers. Good trust foundation but could benefit from more specific customer testimonials or expert endorsements.
Layout appears mobile-responsive with stacked elements and readable text. Yellow CTA button is thumb-friendly. However, PageSpeed score of 35 suggests mobile performance issues that could impact user experience.
Main headline 'Buy One, Get One Free' is direct and benefit-driven. Subheading 'Clean Breath' reinforces product. Could be more emotionally compelling but effectively communicates the core offer.
4.8 stars with 2,400+ reviews shown at bottom provides credibility. However, no customer testimonials, before/after results, or specific success stories visible in the captured sections. Limited social proof integration throughout the page.
Strong alignment between ad and landing page. Ad emphasizes gut health solution and quick results; page reinforces this with 'Bad breath starts in the gut' messaging and product positioning. Offer matches perfectly.
Buy One Get One Free offer is crystal clear, prominently displayed in headline and repeated multiple times. Free shipping also clearly stated at top.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.