Bare Ritual
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The ad
Beef tallow on your face. Yes, really. Here's why it makes more biological sense than anything else in your bathroom cabinet. Your skin produces its own oil called sebum. It's what keeps your barrier intact, your moisture locked in, and your lines from deepening. After 35, you produce less of it. This is the actual cause of the dry skin, the deepening lines, the tired-looking complexion. The skincare industry's answer is synthetic moisturisers — water-based formulas with emulsifiers, preservatives, and synthetic compounds that sit on the surface of your skin and evaporate because your body doesn't recognise the molecules. Beef tallow is molecularly identical to sebum. Your body recognises it completely. It absorbs all the way in — vitamins A, D, E and K delivered directly into your skin barrier. Men who've tried everything and nothing worked tend to get the same result when they try this: by week four, someone in their life notices something changed. Four ingredients. 470,000+ jars sold. Buy one, get one completely free. 90-day money-back guarantee.
Beef tallow on your face. It works. Here's why.
Shop nowThe funnel behind it
Offer: Buy one, get one free tallow balm. 90-day money-back guarantee. See results or your money back.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-performing landing page with strong CRO fundamentals. The offer is crystal clear (BOGO + 90-day guarantee), social proof is abundant and credible (reviews, sales volume, real testimonials), and messaging perfectly matches the ad's scientific positioning. The page effectively addresses objections ('Will this clog pores?', 'Is it worth it?') with expandable FAQ sections. The founder's note adds authentic authority. However, the PageSpeed score of 44 is a critical weakness that undermines otherwise excellent work—slow load times will kill conversions, especially on mobile. The page needs immediate performance optimization. Mobile experience is good but could be tighter. Overall, this is a well-crafted page held back by technical performance issues.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals: 90-day money-back guarantee (no return required, no forms, full refund), founder's note with personal story and military background, transparent ingredient list with explanations, 470k+ jars sold, 8,672 reviews, real customer testimonials with photos. Veteran-owned badge adds credibility.
- Social proof: Excellent social proof: 8,672 reviews with 5-star rating visible. '470,000+ jars sold' mentioned in ad copy. Real customer testimonial (Mark, 41) with before/after photos and specific results. Field reports section reinforces credibility.
- Message match: Excellent alignment between ad and landing page. Ad emphasizes biological science (sebum match, molecular identity), page delivers detailed 'Why It Works' section with fatty acid profiles, ingredient breakdown, and founder's military background. Messaging is consistent throughout.
- Offer clarity: BOGO offer is crystal clear ('Buy one, get one free'). Pricing visible. 90-day guarantee explicitly stated. No ambiguity on what customer receives.
- Call to action: Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Clear, contrasting design. Secondary CTAs ('+ ADD TO ORDER') also present. Button placement is optimal.
- Mobile experience: Mobile layout appears responsive and clean. Product images carousel works well. CTA button is thumb-friendly. Text is readable. Minor: some sections could use tighter spacing on smaller screens, but overall mobile experience is solid.
- Headline: Strong, curiosity-driven headline ('Look like yourself again') with clear benefit. Supports the ad promise. Could be slightly more specific about the BOGO offer at top.
Where it's weak
- Page speed: PageSpeed score of 44 is poor. This is a significant issue for conversion—slow pages increase bounce rates and reduce trust. Mobile performance is likely suffering. Needs optimization urgently.
Full breakdown
Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Clear, contrasting design. Secondary CTAs ('+ ADD TO ORDER') also present. Button placement is optimal.
PageSpeed score of 44 is poor. This is a significant issue for conversion—slow pages increase bounce rates and reduce trust. Mobile performance is likely suffering. Needs optimization urgently.
Multiple trust signals: 90-day money-back guarantee (no return required, no forms, full refund), founder's note with personal story and military background, transparent ingredient list with explanations, 470k+ jars sold, 8,672 reviews, real customer testimonials with photos. Veteran-owned badge adds credibility.
Mobile layout appears responsive and clean. Product images carousel works well. CTA button is thumb-friendly. Text is readable. Minor: some sections could use tighter spacing on smaller screens, but overall mobile experience is solid.
Strong, curiosity-driven headline ('Look like yourself again') with clear benefit. Supports the ad promise. Could be slightly more specific about the BOGO offer at top.
Excellent social proof: 8,672 reviews with 5-star rating visible. '470,000+ jars sold' mentioned in ad copy. Real customer testimonial (Mark, 41) with before/after photos and specific results. Field reports section reinforces credibility.
Excellent alignment between ad and landing page. Ad emphasizes biological science (sebum match, molecular identity), page delivers detailed 'Why It Works' section with fatty acid profiles, ingredient breakdown, and founder's military background. Messaging is consistent throughout.
BOGO offer is crystal clear ('Buy one, get one free'). Pricing visible. 90-day guarantee explicitly stated. No ambiguity on what customer receives.
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