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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

75 days

Funnel score

93/100

Page speed

97/100

The ad

I don't use Botox. Never have. People keep asking because apparently my skin looks... different lately. The only thing I've changed is this jar right here. Four ingredients. Grass-fed beef tallow, honey, olive oil, beeswax. That's the entire list. I've been using it 47 days. That's what my jar looks like now — I've gone through most of it. A dime-sized amount morning and night, that's all it takes. The reason it works is because beef tallow actually mimics the oil your skin naturally produces. So instead of just sitting on top like most moisturisers, it absorbs. Your skin recognises it. Vitamins A, D, E and K. Four ingredients. Nothing else. If you're curious, link is below. Buy one jar, get one free right now.

No Botox. Just this.

Shop now

Angle: Natural skin transformation through clean ingredients (beef tallow mimics skin's natural oils)Hook: Curiosity/social proof (people asking about visible skin changes)Format: Video testimonial with product demonstration

View this ad in Meta Ad Library →

The funnel behind it

Offer: Buy one, get one free tallow balm

Visit landing page →

93/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-converting landing page with exceptional CRO fundamentals. The page perfectly mirrors the ad's messaging around simplicity (4 ingredients), results (looking like yourself), and the no-nonsense approach. The BOGO offer is immediately visible and creates urgency. Social proof is abundant and specific (8,672 reviews, 470k+ jars sold, real testimonials). The founder's story adds authenticity and addresses the 'why' behind the product. Trust is built through multiple channels: money-back guarantee, transparent ingredients, real customer results, and founder credibility. The page uses a logical flow: problem (skin oil deficit) → solution (tallow mimics natural oil) → proof (reviews, testimonials) → guarantee (90-day). Mobile optimization is solid with responsive design and large CTAs. The only minor opportunity would be to potentially add video testimonials or more before/after imagery, but the current approach is already very strong. The 97 PageSpeed score ensures no friction from load times.

What this funnel does right. Steal these.

Page speed: PageSpeed score of 97 is excellent. Page loads very quickly, which reduces bounce rate and improves conversion likelihood. Fast load time is critical for mobile users and ad-driven traffic.
Message match: Perfect alignment between ad and landing page. Ad mentions 'four ingredients' - page emphasizes this repeatedly. Ad mentions 'dime-sized amount morning and night' - page shows exact usage instructions. Ad's 'no Botox' angle matches page's 'Look like yourself again' positioning. Founder story on page reinforces ad's authenticity claim.
Call to action: Bright yellow 'ADD TO CART' button is highly visible and contrasts well. Multiple CTAs throughout page ('+ ADD TO ORDER' for complementary product). Clear call-to-action hierarchy. Button placement is optimal for mobile and desktop.
Trust signals: Multiple trust signals: 90-day money-back guarantee with 'No return required, No forms, Full refund not store credit'. Founder's personal story and military background adds credibility. Transparent ingredient list with explanations. Real customer testimonials. Multiple payment options displayed (Apple Pay, Google Pay, Visa, Mastercard, Shop Pay, etc.). Clear FAQ section addressing skepticism. Veteran-owned & operated badge.
Mobile experience: Page appears fully responsive with stacked layout for mobile. Product images carousel is mobile-friendly. Yellow CTA button is large and easily tappable. Text is readable without horizontal scrolling. FAQ section is collapsible for mobile. Payment icons are properly displayed.
Headline: Main headline 'Look like yourself again' is compelling and benefit-driven. Subheading 'Beef Tallow Balm for Men' clearly identifies product and audience. Matches ad headline intent perfectly. Emotional resonance with 'yourself again' language.
Social proof: 8,672 verified 5-star reviews prominently displayed. 'Field Reports' section shows real customer testimonials with before/after context (Mark, 41 example visible). '470,000+ jars sold' mentioned. Founder's note adds credibility. Real men's testimonials with specific results ('Fine lines reduced', 'No more tired look').
Offer clarity: BOGO offer is prominently displayed at top ('BUY ONE, GET ONE FREE TALLOW BALM'). Clear pricing shown ($58 for Whipped Tallow Body Balm). Simple 4-ingredient formula is repeatedly emphasized. Jar lasts 2 months based on usage instructions.

Full breakdown

Call to action9/10

Bright yellow 'ADD TO CART' button is highly visible and contrasts well. Multiple CTAs throughout page ('+ ADD TO ORDER' for complementary product). Clear call-to-action hierarchy. Button placement is optimal for mobile and desktop.

Page speed10/10

PageSpeed score of 97 is excellent. Page loads very quickly, which reduces bounce rate and improves conversion likelihood. Fast load time is critical for mobile users and ad-driven traffic.

Trust signals9/10

Multiple trust signals: 90-day money-back guarantee with 'No return required, No forms, Full refund not store credit'. Founder's personal story and military background adds credibility. Transparent ingredient list with explanations. Real customer testimonials. Multiple payment options displayed (Apple Pay, Google Pay, Visa, Mastercard, Shop Pay, etc.). Clear FAQ section addressing skepticism. Veteran-owned & operated badge.

Mobile experience9/10

Page appears fully responsive with stacked layout for mobile. Product images carousel is mobile-friendly. Yellow CTA button is large and easily tappable. Text is readable without horizontal scrolling. FAQ section is collapsible for mobile. Payment icons are properly displayed.

Headline9/10

Main headline 'Look like yourself again' is compelling and benefit-driven. Subheading 'Beef Tallow Balm for Men' clearly identifies product and audience. Matches ad headline intent perfectly. Emotional resonance with 'yourself again' language.

Social proof9/10

8,672 verified 5-star reviews prominently displayed. 'Field Reports' section shows real customer testimonials with before/after context (Mark, 41 example visible). '470,000+ jars sold' mentioned. Founder's note adds credibility. Real men's testimonials with specific results ('Fine lines reduced', 'No more tired look').

Message match10/10

Perfect alignment between ad and landing page. Ad mentions 'four ingredients' - page emphasizes this repeatedly. Ad mentions 'dime-sized amount morning and night' - page shows exact usage instructions. Ad's 'no Botox' angle matches page's 'Look like yourself again' positioning. Founder story on page reinforces ad's authenticity claim.

Offer clarity9/10

BOGO offer is prominently displayed at top ('BUY ONE, GET ONE FREE TALLOW BALM'). Clear pricing shown ($58 for Whipped Tallow Body Balm). Simple 4-ingredient formula is repeatedly emphasized. Jar lasts 2 months based on usage instructions.