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Tatcha

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All Tatcha ads & funnels →Meta Ad Library

Days running

15 days

Funnel score

51/100

Page speed

31/100

The ad

The Dewy Skin Cream and Dewy Milk Moisture are powered by Hadasei-3, proven to drive moisture deeper.

Flood your skin from within

Shop now

Angle: Deep hydration and moisture penetration through proprietary ingredientHook: Benefit-driven commandFormat: Static image with product focus

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The funnel behind it

Offer: Choose a mini Rice Polish with $75+ orders of a full size with $150+ orders* | Code: RICE26

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51/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This Tatcha moisturizers collection page does well with strong visual product presentation, excellent social proof through abundant 5-star reviews (5,951+ ratings on The Dewy Skin Cream alone), and clear product differentiation through the comparison table. However, it suffers from critical weaknesses: the page headline "Moisturizers" is generic and doesn't match the ad's compelling "Flood your skin from within" messaging, the primary offer (promotional code RICE26) is buried at the top and lacks clarity, the page speed is dangerously slow at 31/100 which will hurt conversions significantly, and the CTA buttons are generic "Add to Bag" rather than action-oriented. The email capture popup offers 15% off but appears mid-scroll, potentially disrupting the user journey. The mobile experience appears functional but the slow load time is a major concern for mobile users.

What this funnel does right. Steal these.

Social proof: Extensive 5-star reviews throughout the page (5,951 reviews on The Dewy Skin Cream, 521 on The Dewy Milk Moisturizer, 1,331 on The Water Cream, etc.) provide strong credibility.
Trust signals: Tatcha branding is established, multiple payment options displayed (Amex, Apple Pay, Diners, Discover, Mastercard, PayPal, Shop Pay, Visa, Klarna), and extensive customer reviews build trust, though privacy/security badges could be more prominent.

Where it's weak

Page speed: PageSpeed score of 31/100 is critically poor and will significantly harm conversion rates, especially on mobile devices with slower connections.
Headline: The generic 'Moisturizers' headline fails to match the ad's compelling 'Flood your skin from within' messaging and doesn't create urgency or emotional connection.
Message match: The ad emphasizes 'Flood your skin from within' and Hadasei-3 technology, but the page headline is generic 'Moisturizers' with no prominent mention of the key benefit or ingredient until lower on the page.
Call to action: Generic 'Add to Bag' buttons lack urgency or persuasive language; the email signup CTA 'Sign Up' is more compelling but appears as a modal interruption.
Offer clarity: The promotional offer (RICE26 code) is mentioned at the very top but the terms are unclear and buried; the main offer is implicit (buy products) rather than explicit.

Full breakdown

Call to action5/10

Generic 'Add to Bag' buttons lack urgency or persuasive language; the email signup CTA 'Sign Up' is more compelling but appears as a modal interruption.

Page speed2/10

PageSpeed score of 31/100 is critically poor and will significantly harm conversion rates, especially on mobile devices with slower connections.

Trust signals7/10

Tatcha branding is established, multiple payment options displayed (Amex, Apple Pay, Diners, Discover, Mastercard, PayPal, Shop Pay, Visa, Klarna), and extensive customer reviews build trust, though privacy/security badges could be more prominent.

Mobile experience6/10

Layout appears responsive with touch-friendly buttons, but the slow page speed (31/100) severely impacts mobile user experience and likely causes abandonment.

Headline3/10

The generic 'Moisturizers' headline fails to match the ad's compelling 'Flood your skin from within' messaging and doesn't create urgency or emotional connection.

Social proof9/10

Extensive 5-star reviews throughout the page (5,951 reviews on The Dewy Skin Cream, 521 on The Dewy Milk Moisturizer, 1,331 on The Water Cream, etc.) provide strong credibility.

Message match4/10

The ad emphasizes 'Flood your skin from within' and Hadasei-3 technology, but the page headline is generic 'Moisturizers' with no prominent mention of the key benefit or ingredient until lower on the page.

Offer clarity5/10

The promotional offer (RICE26 code) is mentioned at the very top but the terms are unclear and buried; the main offer is implicit (buy products) rather than explicit.