Tatcha
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The ad
Our rich cream replenishes hydration for visibly plumped skin.
Shop The Dewy Skin Cream
Shop nowThe funnel behind it
Offer: Rich Line-Plumping Moisturizer, 50 ml / 1.7 fl oz. at $74 (or $66.60 with subscription)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at social proof with 5,978 reviews (4.8 stars), detailed clinical results, before/after imagery, and customer testimonials prominently displayed throughout. The offer is clear with multiple size/format options and transparent pricing. However, the page suffers from severe performance issues (PageSpeed 17/100), which will hurt conversion significantly on mobile. The headline is straightforward but generic, and while the CTA is visible, the page could benefit from more urgency or benefit-driven copy. Trust is strong through certifications and clinical evidence, but speed is a critical weakness.
What this funnel does right. Steal these.
- Social proof9/10
- Offer clarity9/10
- Call to action8/10
- Trust signals8/10
- Message match8/10
Where it's weak
- Page speed2/10
- Mobile experience2/10
Full breakdown
Call to action
8/10Primary CTA 'Add to Bag' is prominent, high-contrast purple button positioned above the fold, with secondary CTAs visible throughout (Add All to Bag, Add to Bag for complementary products).
- High-contrast purple 'Add to Bag' button positioned prominently above fold
- Clear, action-oriented copy
- Multiple CTAs for cross-sell products lower on page
- No urgency language or scarcity messaging on the button itself
Page speed
2/10PageSpeed score of 17 converts to approximately 1.7 on a 0-10 scale, indicating critical performance issues that will severely impact conversion rates.
- PageSpeed score of 17/100 is critically poor
- Mobile users will experience extreme load delays before seeing any content
- Performance this poor typically results in high bounce rates before conversion
Trust signals
8/10Strong trust signals: Dermatologist Tested badge, Non-Comedogenic, Cruelty-free claims, clinical study results (36 panelists), verified customer reviews with shop verification badges, and detailed ingredient transparency.
- Dermatologist Tested, Non-Comedogenic, Cruelty-free certifications displayed
- Clinical results backed by specific study size (36 panelists, 30 panelists for bio-instrumentation)
- Verified customer reviews with shop verification badges and detailed testimonials
- No visible security badges or trust seals (SSL, payment security) in the visible sections
Mobile experience
2/10Page layout appears responsive but severe performance issues (PageSpeed 17) will create major mobile friction with slow load times, likely causing abandonment before content even renders.
- Layout appears to stack vertically for mobile viewing
- Catastrophic PageSpeed score of 17/100 will cause severe mobile load delays
- Slow performance will prevent users from seeing social proof and benefits before abandoning
Headline
6/10The headline 'The Dewy Skin Cream' is descriptive but lacks compelling benefit language or differentiation.
- Clear product name that matches the ad headline
- Subheading 'Rich Line-Plumping Moisturizer' adds functional benefit
- Generic product name without emotional appeal or unique positioning
- No urgency, scarcity, or compelling reason to act now
Social proof
9/10Extensive social proof throughout: 5,978 reviews with 4.8-star rating, clinical results showing 100% and 88% improvement rates, before/after photos, customer testimonials with verified badges, and dermatologist testing claims.
- 5,978 reviews with 4.8-star rating prominently displayed near top
- Clinical results section showing 100% improvement in plumpness/suppleness and 88% improvement in fine lines
- Multiple verified customer reviews with photos and detailed testimonials (Kaitlyn B., June, Khadijah, Beryl D.)
Message match
8/10Ad promises 'rich cream replenishes hydration for visibly plumped skin' and page delivers exactly this with clinical proof (100% showed immediate improvement in plumpness), product imagery, and benefit-focused copy throughout.
- Ad's 'visibly plumped skin' claim directly supported by clinical results showing 100% improvement
- Ad's 'rich cream' positioning matches product description and visual presentation
- Hydration benefit emphasized throughout page with hyaluronic acid and clinical data
Offer clarity
9/10Price, size options (Full Size, Gratitude, Refill, Mini), and subscription savings are all clearly displayed with explicit dollar amounts.
- Price clearly shown as $74 with subscription option at $66.60
- Size selector with four distinct options visible
- Subscription savings percentage (10%) explicitly stated
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