Tatcha
Facebook · Instagram · Image
The ad
Introducing The Matcha Foam Cleanse 🫧Our new foaming gel cleanser that whisks away impurities.
Powerful on pores
Shop nowThe funnel behind it
Offer: -30% sur une sélection de parfums non soldés
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Sephora landing page shows strong mobile optimization and clear navigation with prominent category filters, but suffers from poor message-to-ad alignment—the page promotes general perfume sales rather than the advertised Matcha Foam Cleanser product. While the page includes social proof through star ratings and customer reviews, the primary CTA buttons are generic "Découvrir" links that lack urgency. The page loads slowly (PageSpeed 50), and the headline doesn't match the ad's "Powerful on pores" messaging, creating significant friction between ad promise and landing experience. Trust elements are present through Sephora's established brand and service guarantees, but the mismatch between ad and page content is a critical conversion killer.
What this funnel does right. Steal these.
- Mobile experience: Page is well-optimized for mobile with clear navigation, stacked layout, large touch targets, and responsive product cards.
- Trust signals: Sephora's established brand, service guarantees (Click & Collect, free shipping, 14-day returns), and multiple customer reviews build credibility.
- Social proof: Multiple products display star ratings (2230+ and 2240+ reviews visible) and customer testimonials throughout the page, providing credibility.
Where it's weak
- Message match: Critical mismatch: ad promotes a Matcha Foam Cleanser with 'Powerful on pores' messaging, but landing page shows perfume sales and beauty products with no mention of the specific cleanser.
- Offer clarity: The page promotes general perfume sales and multiple product categories, not the specific Matcha Foam Cleanser mentioned in the ad.
- Call to action: Multiple 'Découvrir' buttons are present but lack urgency, specificity, or action-oriented language like 'Shop now' from the ad.
- Page speed: PageSpeed score of 50 indicates moderate performance issues that could impact user experience and conversion rates.
- Headline: The headline 'Exclusivité web : -30% sur une sélection de parfums non soldés' is clear but completely misaligned with the ad's 'Powerful on pores' messaging about a cleanser.
Full breakdown
Multiple 'Découvrir' buttons are present but lack urgency, specificity, or action-oriented language like 'Shop now' from the ad.
PageSpeed score of 50 indicates moderate performance issues that could impact user experience and conversion rates.
Sephora's established brand, service guarantees (Click & Collect, free shipping, 14-day returns), and multiple customer reviews build credibility.
Page is well-optimized for mobile with clear navigation, stacked layout, large touch targets, and responsive product cards.
The headline 'Exclusivité web : -30% sur une sélection de parfums non soldés' is clear but completely misaligned with the ad's 'Powerful on pores' messaging about a cleanser.
Multiple products display star ratings (2230+ and 2240+ reviews visible) and customer testimonials throughout the page, providing credibility.
Critical mismatch: ad promotes a Matcha Foam Cleanser with 'Powerful on pores' messaging, but landing page shows perfume sales and beauty products with no mention of the specific cleanser.
The page promotes general perfume sales and multiple product categories, not the specific Matcha Foam Cleanser mentioned in the ad.
More ads from Tatcha
View all →
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.