Besque
Facebook · Instagram · Audience Network · Video
The ad
We get the skepticism. When every other ad promises to “fix” crepey or sagging skin, it’s easy to assume it’s all marketing and no substance. That’s exactly why Besqué exists. Magic Body Oil wasn’t created to chase trends or make loud claims. It was created to solve a very real issue women face as skin changes with age — dryness that won’t go away, texture that feels thinner, and products that just sit on the surface instead of doing anything meaningful. Our formula is intentionally simple and intentional. Cold-pressed rosehip, almond, evening primrose, and other nutrient-rich oils chosen for one reason: they support the skin barrier the way your body recognizes and responds to. When the barrier is nourished, skin looks smoother. It holds moisture longer. And it starts to feel firm, comfortable, and healthy again. Yes, it’s an investment — because it’s not watered down, synthetic, or packed with filler. It’s made for women who want results they can actually feel and see over time. If you’re tired of guessing and ready for skincare that quietly does what it’s supposed to do, Besqué is waiting. And the reviews speak for themselves.
“Is besque just hype?”
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) £42.50 (SAVE 15%) or Body Oil - 200ml (30 Day Supply) £65.00 (SAVE 35%) - Free Shipping & Duties Included
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-constructed product page with strong message-to-ad alignment and solid social proof. The page effectively addresses the skepticism posed in the ad headline by emphasizing authenticity, natural ingredients, and real customer results. Pricing is transparent with clear value proposition (35% savings on larger size). The before/after imagery and ingredient benefits create credibility. Main weaknesses: PageSpeed score of 63 is concerning for conversion rates; lack of individual customer testimonials/reviews despite high customer count; CTA could be more compelling. The page successfully converts skepticism into confidence through detailed ingredient education and transparent communication about what the product does and doesn't claim to do.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: Trustpilot badge, 500,000+ customer count, detailed ingredient breakdown with benefits, 'Beware of Fakes' authenticity warning, clear shipping info (FedEx, 3-7 days Europe/NA), money-back guarantee implied through 'Delivered monthly - Skip or pause anytime', Climate+ commitment, and specific contact details (address, phone, email). Missing: explicit return policy, security badges, or third-party certifications.
- Headline: Strong headline 'Plumps, tightens, firms and hydrates skin' directly addresses key benefits. Matches ad's skepticism-addressing tone well. Secondary headline 'Besqué® Magic Body Oil' reinforces brand. Could be slightly more benefit-focused at top of page.
- Message match: Excellent alignment between ad and page. Ad's skepticism-addressing tone ('We get the skepticism') matches page's 'Beware of Fakes' warning and emphasis on authentic natural ingredients. Ad's focus on simplicity and results matches page's 'Pure, unadulterated fine ingredients' messaging. Before/after imagery supports ad claims.
- Offer clarity: Clear dual pricing options (100ml at £42.50 with 15% off, 200ml at £65 with 35% off). Benefits are well-articulated: firms, tightens, hydrates. Supply duration clearly stated (14 and 30 days). One minor issue: the 'BEST VALUE' label on 200ml could be more prominent.
- Call to action: Primary CTA 'ADD TO CART' is clear and prominent with black button. Secondary 'QUICK BUY' option for complementary product. However, CTA could be more action-oriented (e.g., 'Get Results Now' vs generic 'Add to Cart'). Button placement is good but not exceptionally prominent.
- Mobile experience: Page appears mobile-responsive with stacked layout visible in screenshots. Navigation icons present. However, without actual mobile testing, some concerns: text density in lower sections could be challenging on small screens, and button sizing appears adequate but not optimized for thumb-friendly interaction.
- Social proof: Strong social proof present: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women Just Like You' mid-page, and Trustpilot badge visible. However, no individual testimonials, star ratings, or specific customer quotes shown. Missing detailed review content that would strengthen credibility.
Full breakdown
Primary CTA 'ADD TO CART' is clear and prominent with black button. Secondary 'QUICK BUY' option for complementary product. However, CTA could be more action-oriented (e.g., 'Get Results Now' vs generic 'Add to Cart'). Button placement is good but not exceptionally prominent.
PageSpeed score of 63 indicates moderate performance. This is below ideal (70+ is preferred). Page has multiple high-quality images which may impact load time. For an e-commerce product page, this speed could result in cart abandonment, particularly on mobile.
Strong trust signals: Trustpilot badge, 500,000+ customer count, detailed ingredient breakdown with benefits, 'Beware of Fakes' authenticity warning, clear shipping info (FedEx, 3-7 days Europe/NA), money-back guarantee implied through 'Delivered monthly - Skip or pause anytime', Climate+ commitment, and specific contact details (address, phone, email). Missing: explicit return policy, security badges, or third-party certifications.
Page appears mobile-responsive with stacked layout visible in screenshots. Navigation icons present. However, without actual mobile testing, some concerns: text density in lower sections could be challenging on small screens, and button sizing appears adequate but not optimized for thumb-friendly interaction.
Strong headline 'Plumps, tightens, firms and hydrates skin' directly addresses key benefits. Matches ad's skepticism-addressing tone well. Secondary headline 'Besqué® Magic Body Oil' reinforces brand. Could be slightly more benefit-focused at top of page.
Strong social proof present: '500,000+ Happy Customers Worldwide' at top, 'Loved by 500,000+ Women Just Like You' mid-page, and Trustpilot badge visible. However, no individual testimonials, star ratings, or specific customer quotes shown. Missing detailed review content that would strengthen credibility.
Excellent alignment between ad and page. Ad's skepticism-addressing tone ('We get the skepticism') matches page's 'Beware of Fakes' warning and emphasis on authentic natural ingredients. Ad's focus on simplicity and results matches page's 'Pure, unadulterated fine ingredients' messaging. Before/after imagery supports ad claims.
Clear dual pricing options (100ml at £42.50 with 15% off, 200ml at £65 with 35% off). Benefits are well-articulated: firms, tightens, hydrates. Supply duration clearly stated (14 and 30 days). One minor issue: the 'BEST VALUE' label on 200ml could be more prominent.
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144dVIDEOAfter 60, I stopped overcomplicating my skincare… and started choosing what actually works. This is my simple 2-step ritual for hydrated, nourished, healthy-looking skin: ✨ Step 1: Luxury Shower Oil: gently cleanses without stripping, leaving my skin soft and comfortable straight out of the shower. ✨ Step 2: Magic Body Oil: a blend of 7 cold-pressed botanical oils that melts in beautifully and keeps my skin supple, smooth, and glowing. No fillers. No heaviness. No chasing trends. Just clean, intentional ingredients that support my skin as it evolves. Sometimes the most powerful routine is the simplest one 🤍 > > . > > . . #magicbodyoil #skincareover50 #naturalskincare #cleanbeauty
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