Besque
Facebook · Instagram · Audience Network · Video
The ad
All about my @besque_co @besque_collabs Magic body oil and luxury shower oil!!! 🤩 🥰 https://www.besque.co/BERNADETTE18864 Code: BERNADETTE18864 #body #pinup #rockabilly #over50 #besquemagicbodyoil
Shop nowThe funnel behind it
Offer: Transform your entire self-care ritual with our trinity of golden elixirs.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This collection page excels at brand storytelling with evocative, luxury-focused copy and strong social proof through 500,000+ happy customers and consistent 5-star ratings across all products. The aesthetic is cohesive and premium. However, it lacks a clear primary CTA above the fold—there's no prominent "Shop Now" or collection-level call-to-action, only individual product "Add to Cart" buttons. The page doesn't explicitly highlight the advertiser's discount code (BERNADETTE18864), missing an opportunity to drive conversions from the influencer campaign. Mobile experience appears functional but could be optimized for faster navigation to products. The message match is moderate—while the page features the Magic Body Oil prominently, it's a collection page rather than a dedicated product page, which may dilute conversion intent.
What this funnel does right. Steal these.
- Social proof: Strong social proof with 500,000+ happy customers worldwide, consistent 5-star ratings on all visible products, and trust-building language about ethical sourcing.
- Trust signals: Trust is built through customer testimonials (500,000+ customers), 5-star ratings, ethical sourcing claims, clear contact information, and established payment methods.
- Headline: The Alchemy of Beauty is evocative and brand-aligned, though it's more poetic than benefit-driven for conversion.
- Page speed: PageSpeed score of 72 indicates good performance but room for optimization, particularly for image-heavy product pages.
- Mobile experience: Mobile layout appears functional with stacked product cards and accessible navigation, though product discovery requires scrolling through multiple items.
- Message match: The ad promotes Magic Body Oil and Shower Oil, which are featured on the page, but landing on a collection page rather than a dedicated product page dilutes conversion focus.
- Offer clarity: The offer is clear (luxury body oils and skincare) but the influencer discount code BERNADETTE18864 is not prominently displayed on the page, creating friction for code redemption.
Full breakdown
Individual product CTAs exist but there's no prominent primary CTA above the fold; the page lacks urgency or a clear next step for new visitors.
PageSpeed score of 72 indicates good performance but room for optimization, particularly for image-heavy product pages.
Trust is built through customer testimonials (500,000+ customers), 5-star ratings, ethical sourcing claims, clear contact information, and established payment methods.
Mobile layout appears functional with stacked product cards and accessible navigation, though product discovery requires scrolling through multiple items.
The Alchemy of Beauty is evocative and brand-aligned, though it's more poetic than benefit-driven for conversion.
Strong social proof with 500,000+ happy customers worldwide, consistent 5-star ratings on all visible products, and trust-building language about ethical sourcing.
The ad promotes Magic Body Oil and Shower Oil, which are featured on the page, but landing on a collection page rather than a dedicated product page dilutes conversion focus.
The offer is clear (luxury body oils and skincare) but the influencer discount code BERNADETTE18864 is not prominently displayed on the page, creating friction for code redemption.
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144dVIDEOAfter 60, I stopped overcomplicating my skincare… and started choosing what actually works. This is my simple 2-step ritual for hydrated, nourished, healthy-looking skin: ✨ Step 1: Luxury Shower Oil: gently cleanses without stripping, leaving my skin soft and comfortable straight out of the shower. ✨ Step 2: Magic Body Oil: a blend of 7 cold-pressed botanical oils that melts in beautifully and keeps my skin supple, smooth, and glowing. No fillers. No heaviness. No chasing trends. Just clean, intentional ingredients that support my skin as it evolves. Sometimes the most powerful routine is the simplest one 🤍 > > . > > . . #magicbodyoil #skincareover50 #naturalskincare #cleanbeauty
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