Bare Ritual
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The ad

Those photos are 7 days apart. Same person. Same skin. No filter. No clinic. No Botox. Just something that — on paper — sounds completely wrong. Beef tallow. On your face. Everything about it sounds like it shouldn't work. It sounds like it would smell awful. It sounds like it would sit on your skin like a grease trap. It sounds like something your grandfather would use to waterproof his boots, not fix his face. Then you open the jar. Citrus. Clean. Nothing like what you expected. And then you use it for a week and your skin looks like those photos. Here's why it actually makes complete sense. Your skin already produces its own natural oil called sebum. It's what keeps your face hydrated, firm and healthy. Beef tallow mimics that oil exactly — same fat profile, same molecular structure, same composition your skin has been producing since you were born. Which means when you apply it, your skin doesn't treat it as a foreign substance. It recognises it immediately. Absorbs it completely. Uses it to rebuild the natural barrier that synthetic moisturisers, sun exposure and time have been stripping away. That's what you're seeing in those photos. Not a miracle. Just skin finally getting what it actually needed. Everything else you've tried works against this principle. 😒 Moisturisers — 70% water that evaporates and takes your skin's moisture with it 😒 Serums — synthetic compounds your skin doesn't recognise, suspended in more water 😒 Peptide creams — expensive, mostly filler, minimal absorption 😒 Retinol — irritates the skin into a stress response rather than rebuilding what was lost 😒 Fragrance-heavy products — smells like they should work, masking ingredients that don't None of them mimic your skin's natural oils. None of them give your skin what it recognises. None of them produce results like those photos in a week. ✅ Grass-fed beef tallow ✅ Raw honey ✅ Organic beeswax ✅ Olive oil Four ingredients. Every one of them natural. You can read the entire ingredient list in under five seconds — because that's how long it takes to read four words. No water. No synthetics. No 47-ingredient label hiding what's actually in the jar. Less than 30 seconds to apply. Once a day. That's it. Here's what men are reporting after switching: → Skin visibly different within a week → Looks and feels completely natural → Absorbs fully — no grease, no residue → Smells nothing like what you'd expect → Better than anything they'd tried before → One jar lasting 60+ days 470,000+ jars sold. The girls already know about this one. Currently running a BOGO offer — buy one jar, get one free. Try it completely risk-free with our 90-day money-back guarantee. If it doesn't change your skin, you pay nothing. No questions asked.
Everything about this sounds wrong. Look at the photos.
Shop nowThe funnel behind it

Offer: BUY ONE, GET ONE FREE TALLOW BALM
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through extensive social proof (8,672 reviews, before/after photos, founder story, 90-day guarantee) and exceptional offer clarity with the BOGO promotion prominently displayed. The messaging strongly aligns with the ad's "sounds wrong but works" narrative, supported by detailed educational content explaining the science. However, the page loses points on mobile optimization (dense text sections, small interactive elements) and speed (74 PageSpeed score indicates room for improvement). The CTA is clear but could be more prominent given the page length, and the headline, while compelling, is slightly less punchy than the ad's version.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals including detailed founder story, transparent ingredient list, no-questions-asked 90-day guarantee, and extensive educational content about the science.
- Social proof: Exceptional social proof including 8,672 reviews with 5-star rating, real customer testimonials with before/after photos, founder story, and 470,000+ jars sold metric.
- Message match: Page messaging perfectly mirrors the ad's narrative: counterintuitive product, scientific explanation, ingredient simplicity, and rapid results within a week.
- Offer clarity: BOGO offer is prominently displayed at the top and repeated throughout, with clear messaging about the 90-day money-back guarantee.
- Call to action: Bright yellow 'ADD TO CART' button is highly visible and action-oriented, though it could be larger given the extensive page length.
- Headline: Strong headline that promises transformation ('Look like yourself again') but lacks the provocative 'sounds wrong' angle from the ad.
- Page speed: PageSpeed score of 74 indicates moderate performance; page loads adequately but has room for optimization in image compression and code efficiency.
- Mobile experience: Page is responsive but dense text sections and small interactive elements (like expandable FAQs) could be better optimized for mobile scrolling and interaction.
Full breakdown
Bright yellow 'ADD TO CART' button is highly visible and action-oriented, though it could be larger given the extensive page length.
PageSpeed score of 74 indicates moderate performance; page loads adequately but has room for optimization in image compression and code efficiency.
Multiple trust signals including detailed founder story, transparent ingredient list, no-questions-asked 90-day guarantee, and extensive educational content about the science.
Page is responsive but dense text sections and small interactive elements (like expandable FAQs) could be better optimized for mobile scrolling and interaction.
Strong headline that promises transformation ('Look like yourself again') but lacks the provocative 'sounds wrong' angle from the ad.
Exceptional social proof including 8,672 reviews with 5-star rating, real customer testimonials with before/after photos, founder story, and 470,000+ jars sold metric.
Page messaging perfectly mirrors the ad's narrative: counterintuitive product, scientific explanation, ingredient simplicity, and rapid results within a week.
BOGO offer is prominently displayed at the top and repeated throughout, with clear messaging about the 90-day money-back guarantee.
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