Tatcha
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The ad
Introducing The Matcha Foam Cleanse 🫧Our new foaming gel cleanser that whisks away impurities.
Powerful on pores
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page performs poorly as a landing page for the Matcha Foam Cleanse ad. The critical issue is complete message mismatch—the ad promotes a specific skincare product, but the page is a generic sign-in/account creation screen with no product information visible. While the page has clean mobile design and clear CTAs, it fails to deliver on the advertised offer, lacks any product-specific social proof or trust signals, and provides zero offer clarity about the Matcha Foam Cleanse. The page speed is below average at 54, and there's no headline or content that connects to the ad's promise of a "powerful on pores" cleanser.
What this funnel does right. Steal these.
- Mobile experience: The page appears well-optimized for mobile with properly sized input fields, readable text, and appropriate spacing.
Where it's weak
- Social proof: No customer reviews, ratings, testimonials, or social proof elements are present on this page.
- Message match: Complete disconnect between the ad promoting a Matcha Foam Cleanse product and this generic account sign-in page.
- Offer clarity: No information about the Matcha Foam Cleanse product or its benefits is visible on this sign-in page.
- Headline: The 'Sign In' headline is generic and unrelated to the advertised product or its value proposition.
- Page speed: PageSpeed score of 54 indicates below-average performance with room for optimization.
- Trust signals: References to Terms of Use and Privacy Policy provide some trust signals, but no product-specific credibility or brand reassurance.
Full breakdown
The 'Sign In' button is clear and prominent with good contrast, though it doesn't match the ad's 'Shop now' CTA.
PageSpeed score of 54 indicates below-average performance with room for optimization.
References to Terms of Use and Privacy Policy provide some trust signals, but no product-specific credibility or brand reassurance.
The page appears well-optimized for mobile with properly sized input fields, readable text, and appropriate spacing.
The 'Sign In' headline is generic and unrelated to the advertised product or its value proposition.
No customer reviews, ratings, testimonials, or social proof elements are present on this page.
Complete disconnect between the ad promoting a Matcha Foam Cleanse product and this generic account sign-in page.
No information about the Matcha Foam Cleanse product or its benefits is visible on this sign-in page.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.