Dollar Shave Club
Facebook · Instagram · Messenger · Video
The ad
Treat yourself and your shower shelf. It's time you felt sharp blades with no gender gaps between them.
Your Old Razor Is Out
Shop nowThe funnel behind it
Offer: Start with a Set & Save up to 50%
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well with clear product organization, strong visual hierarchy, and compelling discount messaging (up to 50% off starter sets). The women's-specific product line is well-differentiated with multiple bundle options and subscription incentives. However, the page suffers from critical performance issues (37 PageSpeed score), weak message-to-ad alignment (ad emphasizes "no gender gaps" and "sharp blades" but page focuses on bundles/sets), minimal social proof elements, and unclear primary value proposition above the fold. The extensive product catalog (30+ items) may overwhelm rather than convert, and the hero section lacks urgency beyond the limited-time July 4th banner.
What this funnel does right. Steal these.
- Call to action: Bright orange 'SHOP NOW' buttons are highly visible and action-oriented, but they appear multiple times without clear primary conversion path guidance.
- Offer clarity: Multiple offers are clearly presented (up to 50% off sets, subscription discounts ranging from $4.99-$25 off), but the primary offer hierarchy is muddled with too many competing promotions.
Where it's weak
- Page speed2/10
PageSpeed score of 37 is critically poor; the page will load slowly and frustrate users, likely causing abandonment before conversion.
- Social proof3/10
No customer reviews, ratings, testimonials, or trust badges visible anywhere on the page; only product descriptions and feature claims.
- Message match4/10
Ad emphasizes 'sharp blades with no gender gaps' and treating yourself, but landing page leads with bundle deals and subscription savings rather than blade quality or gender-inclusive design messaging.
- Trust signals5/10
Brand logo and FAQ section provide some credibility, but absence of customer reviews, security badges, or testimonials significantly weakens trust signals for new visitors.
- Headline5/10
The single-word headline 'WOMEN'S' is generic and lacks compelling messaging; it simply categorizes rather than persuades or creates urgency.
Full breakdown
Bright orange 'SHOP NOW' buttons are highly visible and action-oriented, but they appear multiple times without clear primary conversion path guidance.
PageSpeed score of 37 is critically poor; the page will load slowly and frustrate users, likely causing abandonment before conversion.
Brand logo and FAQ section provide some credibility, but absence of customer reviews, security badges, or testimonials significantly weakens trust signals for new visitors.
Layout appears responsive with stacked product cards, but the extensive scrolling required through 30+ products and small text may create friction on mobile devices.
The single-word headline 'WOMEN'S' is generic and lacks compelling messaging; it simply categorizes rather than persuades or creates urgency.
No customer reviews, ratings, testimonials, or trust badges visible anywhere on the page; only product descriptions and feature claims.
Ad emphasizes 'sharp blades with no gender gaps' and treating yourself, but landing page leads with bundle deals and subscription savings rather than blade quality or gender-inclusive design messaging.
Multiple offers are clearly presented (up to 50% off sets, subscription discounts ranging from $4.99-$25 off), but the primary offer hierarchy is muddled with too many competing promotions.
More ads from Dollar Shave Club
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Subscribe to save and shave
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48dVIDEOPOV: You didn’t shave good enough for Staff Sgt. #DSCPartner #ad #militaryhumor #usmc #infantry @dollarshaveclub
Your own page
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