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Dollar Shave Club

Facebook · Instagram · Messenger · Video

Active

All Dollar Shave Club ads & funnels →Meta Ad Library

Days running

48 days

Funnel score

49/100

Page speed

37/100

The ad

Treat yourself and your shower shelf. It's time you felt sharp blades with no gender gaps between them.

Your Old Razor Is Out

Shop now

Angle: Self-care empowerment with gender-neutral positioningHook: Self-improvement/lifestyle upgradeFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Start with a Set & Save up to 50%

Visit landing page →

49/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page does well with clear product organization, strong visual hierarchy, and compelling discount messaging (up to 50% off starter sets). The women's-specific product line is well-differentiated with multiple bundle options and subscription incentives. However, the page suffers from critical performance issues (37 PageSpeed score), weak message-to-ad alignment (ad emphasizes "no gender gaps" and "sharp blades" but page focuses on bundles/sets), minimal social proof elements, and unclear primary value proposition above the fold. The extensive product catalog (30+ items) may overwhelm rather than convert, and the hero section lacks urgency beyond the limited-time July 4th banner.

What this funnel does right. Steal these.

Call to action: Bright orange 'SHOP NOW' buttons are highly visible and action-oriented, but they appear multiple times without clear primary conversion path guidance.
Offer clarity: Multiple offers are clearly presented (up to 50% off sets, subscription discounts ranging from $4.99-$25 off), but the primary offer hierarchy is muddled with too many competing promotions.

Where it's weak

Page speed: PageSpeed score of 37 is critically poor; the page will load slowly and frustrate users, likely causing abandonment before conversion.
Social proof: No customer reviews, ratings, testimonials, or trust badges visible anywhere on the page; only product descriptions and feature claims.
Message match: Ad emphasizes 'sharp blades with no gender gaps' and treating yourself, but landing page leads with bundle deals and subscription savings rather than blade quality or gender-inclusive design messaging.
Trust signals: Brand logo and FAQ section provide some credibility, but absence of customer reviews, security badges, or testimonials significantly weakens trust signals for new visitors.
Headline: The single-word headline 'WOMEN'S' is generic and lacks compelling messaging; it simply categorizes rather than persuades or creates urgency.

Full breakdown

Call to action7/10

Bright orange 'SHOP NOW' buttons are highly visible and action-oriented, but they appear multiple times without clear primary conversion path guidance.

Page speed2/10

PageSpeed score of 37 is critically poor; the page will load slowly and frustrate users, likely causing abandonment before conversion.

Trust signals5/10

Brand logo and FAQ section provide some credibility, but absence of customer reviews, security badges, or testimonials significantly weakens trust signals for new visitors.

Mobile experience6/10

Layout appears responsive with stacked product cards, but the extensive scrolling required through 30+ products and small text may create friction on mobile devices.

Headline5/10

The single-word headline 'WOMEN'S' is generic and lacks compelling messaging; it simply categorizes rather than persuades or creates urgency.

Social proof3/10

No customer reviews, ratings, testimonials, or trust badges visible anywhere on the page; only product descriptions and feature claims.

Message match4/10

Ad emphasizes 'sharp blades with no gender gaps' and treating yourself, but landing page leads with bundle deals and subscription savings rather than blade quality or gender-inclusive design messaging.

Offer clarity7/10

Multiple offers are clearly presented (up to 50% off sets, subscription discounts ranging from $4.99-$25 off), but the primary offer hierarchy is muddled with too many competing promotions.