Otherland
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The ad
Otherland’s signature scents are now $20! Experience luxury you can feel good about lighting every day
Find Your Candle🕯️
Shop nowThe funnel behind it
Offer: 20% Off Orders $50+
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Otherland's landing page excels at visual storytelling with stunning product imagery and a cohesive dark aesthetic that reinforces brand luxury. However, it suffers from significant misalignment between the ad promise ($20 signature scents) and the actual offer (20% off $50+), creating trust issues. The page also has critical performance problems with a PageSpeed score of 35, which severely impacts mobile experience. While social proof is present (press mentions, ratings), the offer clarity is muddled by the mismatch, and the CTA could be more compelling and action-oriented.
What this funnel does right. Steal these.
- Headline: 'HOLIDAY CAME EARLY' is attention-grabbing and creates urgency, though it's somewhat generic and doesn't directly connect to the specific offer.
- Social proof: Page includes press mentions (Fortune, People), product ratings (5-star reviews), and a scent quiz to build credibility, though these are scattered throughout rather than prominently featured.
Where it's weak
- Page speed: PageSpeed score of 35 is critically poor, indicating significant performance issues that will cause high bounce rates and poor conversion.
- Message match: Significant disconnect: ad promises '$20 signature scents' but landing page offers '20% off $50+' with no mention of $20 candles, breaking the ad-to-page continuity.
- Mobile experience: Layout appears responsive but the slow load time (PageSpeed 35) severely compromises mobile usability and user experience.
- Offer clarity: The landing page promotes '20% Off Orders $50+' but the ad promises '$20 signature scents,' creating confusion about the actual offer and minimum spend requirements.
Full breakdown
'SHOP SALE' is clear but generic and lacks urgency or benefit-driven language compared to the ad's 'Shop now' which at least implies immediacy.
PageSpeed score of 35 is critically poor, indicating significant performance issues that will cause high bounce rates and poor conversion.
Brand has press credibility and product ratings, but the offer mismatch between ad and landing page undermines trust in the advertiser's messaging.
Layout appears responsive but the slow load time (PageSpeed 35) severely compromises mobile usability and user experience.
'HOLIDAY CAME EARLY' is attention-grabbing and creates urgency, though it's somewhat generic and doesn't directly connect to the specific offer.
Page includes press mentions (Fortune, People), product ratings (5-star reviews), and a scent quiz to build credibility, though these are scattered throughout rather than prominently featured.
Significant disconnect: ad promises '$20 signature scents' but landing page offers '20% off $50+' with no mention of $20 candles, breaking the ad-to-page continuity.
The landing page promotes '20% Off Orders $50+' but the ad promises '$20 signature scents,' creating confusion about the actual offer and minimum spend requirements.
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3dVIDEOTurned two of @otherlandco ‘s summer scents into chonky bag charms✨ Each bead was inspired by Freshwater Pearl and Nectar Pop and having these candles burning while I sculpted made my home smell absolutely divine. The perfect summer creative session! 🌊🥭🐚 #escapetootherland #sponsoredbyotherland #polymerclay #handmade #polymerclayartist
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