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Days running

3 days

Funnel score

66/100

Page speed

27/100

The ad

The holidays came early. Shop your favorite winter scents and enjoy 20% off orders $50+ for a limited time. Exclusions apply.

Christmas in July Starts Now

Shop now

Angle: Seasonal urgency and limited-time discountHook: Curiosity/Contradiction (holidays out of season)Format: Static image with promotional overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: enjoy 20% off orders $50+ during our Christmas in July Sale

Visit landing page →

66/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively matches the ad's messaging with a clear "Christmas in July" headline and prominent 20% off promotion for orders $50+. Strengths include strong visual product presentation with bestseller badges, 5-star ratings on multiple products, and a compelling popup offer ($10 off first purchase). However, the page suffers from critical weaknesses: extremely poor page speed (27/100) which severely impacts user experience, the primary CTA is product-specific "ADD TO CART" rather than a collection-level action, and the offer clarity could be stronger regarding exclusions. Mobile optimization appears adequate but the slow load time undermines the overall experience. Trust signals are present through ratings and social proof, but the speed issue is a major conversion killer.

What this funnel does right. Steal these.

Headline: "Christmas in July" is a compelling, clear headline that directly matches the ad and creates urgency with seasonal appeal.
Social proof: Multiple bestseller badges and 5-star ratings visible on products throughout the page provide strong social proof and credibility.
Message match: Page perfectly matches ad messaging with "Christmas in July" headline, 20% off promotion, and winter scent focus clearly communicated.
Trust signals: Otherland branding is visible, multiple 5-star product ratings are displayed, and a popup discount offer adds credibility, though no visible security badges or guarantees.
Mobile experience: Layout appears responsive with stacked product cards and readable text, though the slow page speed significantly impacts mobile usability.
Offer clarity: The 20% off $50+ offer is clearly stated in the headline section, though exclusions are mentioned only in fine print at the bottom.

Where it's weak

Page speed: PageSpeed score of 27/100 indicates critically poor performance that will cause significant user friction and abandonment.

Full breakdown

Call to action6/10

Individual "ADD TO CART" buttons are present but lack a prominent collection-level CTA; the popup offer CTA ("Yes") is secondary and not the primary conversion path.

Page speed2/10

PageSpeed score of 27/100 indicates critically poor performance that will cause significant user friction and abandonment.

Trust signals7/10

Otherland branding is visible, multiple 5-star product ratings are displayed, and a popup discount offer adds credibility, though no visible security badges or guarantees.

Mobile experience7/10

Layout appears responsive with stacked product cards and readable text, though the slow page speed significantly impacts mobile usability.

Headline8/10

"Christmas in July" is a compelling, clear headline that directly matches the ad and creates urgency with seasonal appeal.

Social proof8/10

Multiple bestseller badges and 5-star ratings visible on products throughout the page provide strong social proof and credibility.

Message match8/10

Page perfectly matches ad messaging with "Christmas in July" headline, 20% off promotion, and winter scent focus clearly communicated.

Offer clarity7/10

The 20% off $50+ offer is clearly stated in the headline section, though exclusions are mentioned only in fine print at the bottom.

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Find Your Candle🕯️

Escape to Otherland

Turned two of @otherlandco ‘s summer scents into chonky bag charms✨ Each bead was inspired by Freshwater Pearl and Nectar Pop and having these candles burning while I sculpted made my home smell absolutely divine. The perfect summer creative session! 🌊🥭🐚 #escapetootherland #sponsoredbyotherland #polymerclay #handmade #polymerclayartist

—funnel score

3dIMAGE

Ends July 16!

—funnel score

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