Otherland
Facebook · Instagram · Messenger · Image
The ad
Christmas in July ends soon. Save 20% on orders $50+ before our holiday favorites are gone. Exclusions apply.*
Ends July 16!
Shop nowThe funnel behind it
Offer: Your favorite winter scents are back. For a limited time, enjoy 20% off orders $50+ during our Christmas in July Sale.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively communicates the Christmas in July campaign with a clear headline and matching offer, supported by product social proof through star ratings and bestseller labels. However, it suffers from critical weaknesses: the PageSpeed score of 39 is severely problematic and will drive away visitors, the primary CTA is buried within product cards rather than prominently featured above the fold, and trust signals are minimal. The offer clarity is good but relies on fine print for important details like the $50 minimum. The mobile experience appears adequate but the intrusive popup modal could hurt conversion rates. Overall, the page has solid messaging alignment but needs urgent performance optimization and a more prominent, campaign-level call-to-action.
What this funnel does right. Steal these.
- Headline: The headline 'Christmas in July' is clear, memorable, and directly matches the campaign theme.
- Message match: The page directly matches the ad messaging with 'Christmas in July' headline and 20% off promotion clearly communicated.
- Mobile experience: The layout appears mobile-responsive with stacked product cards and readable text, though the popup modal could be intrusive on smaller screens.
- Offer clarity: The offer is clearly stated (20% off $50+) but the $50 minimum threshold and exclusions are mentioned only in fine print at the bottom.
Where it's weak
- Page speed: PageSpeed score of 39 indicates poor performance; the page will load slowly and negatively impact user experience and conversions.
- Call to action: The primary CTA is 'ADD TO CART' on individual products, but there's no prominent campaign-level CTA button above the fold to drive immediate action on the offer.
Full breakdown
The primary CTA is 'ADD TO CART' on individual products, but there's no prominent campaign-level CTA button above the fold to drive immediate action on the offer.
PageSpeed score of 39 indicates poor performance; the page will load slowly and negatively impact user experience and conversions.
The Otherland brand logo is visible, product images are professional, and there's a privacy policy link, but no visible security badges, customer testimonials, or return policy information above the fold.
The layout appears mobile-responsive with stacked product cards and readable text, though the popup modal could be intrusive on smaller screens.
The headline 'Christmas in July' is clear, memorable, and directly matches the campaign theme.
Star ratings are shown on products (mostly 4-5 stars) and 'Bestseller' labels appear on multiple items, providing moderate social proof.
The page directly matches the ad messaging with 'Christmas in July' headline and 20% off promotion clearly communicated.
The offer is clearly stated (20% off $50+) but the $50 minimum threshold and exclusions are mentioned only in fine print at the bottom.
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3dVIDEOTurned two of @otherlandco ‘s summer scents into chonky bag charms✨ Each bead was inspired by Freshwater Pearl and Nectar Pop and having these candles burning while I sculpted made my home smell absolutely divine. The perfect summer creative session! 🌊🥭🐚 #escapetootherland #sponsoredbyotherland #polymerclay #handmade #polymerclayartist
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