Bare Ritual
Facebook · Instagram · Audience Network · Video
The ad
People keep asking him if he got Botox. He didn't. He just switched one thing. 30 days. One jar. Four ingredients — grass-fed beef tallow, olive oil, honey, beeswax. That's the entire list. Beef tallow mimics the oil your skin naturally produces. So instead of sitting on top like every other moisturiser, it actually absorbs. Your skin recognises it as its own. Vitamins A, D, E and K. Two minutes a day. A pea-sized amount morning and night — and he's barely made a dent in the jar after a month. 470,000+ jars sold. Buy one, get one free. 90-day money-back guarantee.
Not Botox. Just four ingredients.
Shop nowThe funnel behind it
Offer: Buy one, get one free. 90-day money-back guarantee. Four ingredients: grass-fed beef tallow, olive oil, honey, beeswax.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-performing landing page with exceptional CRO fundamentals. The page perfectly mirrors the ad narrative—positioning tallow balm as a Botox alternative through a compelling before/after story. Offer clarity is excellent with the BOGO promotion, 90-day guarantee, and transparent four-ingredient formula prominently featured. Social proof is robust (8,672 reviews, 470k+ jars sold, real customer testimonials with photos). The primary CTA is visually dominant and action-oriented. Message match is flawless—every element on the page reinforces the ad's core claim. Mobile optimization appears solid, and the 97 PageSpeed score ensures no technical friction. Trust is built through founder credibility, detailed ingredient explanations, risk-reversal guarantee, and customer validation. The only minor opportunity: the page could benefit from more prominent pricing display above the fold, though the BOGO offer is clearly stated at the very top.
What this funnel does right. Steal these.
- Page speed: PageSpeed score of 97 indicates excellent performance. Fast load times critical for conversion, especially for impulse purchases. No speed-related friction expected.
- Message match: Perfect alignment between ad and landing page. Ad mentions 'four ingredients,' 'Botox alternative,' '30 days,' 'one jar' — all reinforced on page. Customer testimonial about 'fine lines reduced' and 'no more tired look' directly matches ad narrative about Botox-like results.
- Call to action: Bright yellow 'ADD TO CART' button is highly visible and action-oriented. Secondary CTAs ('+ ADD TO ORDER') for complementary products. Clear, contrasting design drives conversions. Multiple CTA opportunities throughout page.
- Trust signals: Multiple trust signals: 90-day money-back guarantee with 'no return required, no forms, full refund' terms. Founder's note from Marcus H. (veteran-owned, operated) adds credibility. Transparent ingredient list. 470,000+ jars sold demonstrates market validation. Detailed 'Why It Works' section with scientific explanation builds authority.
- Mobile experience: Page appears fully responsive with stacked layout suitable for mobile. Product carousel, buttons, and text are appropriately sized. Navigation menu accessible via hamburger icon. Image carousel functional on mobile view.
- Headline: Primary headline 'Look like yourself again' is emotionally resonant and benefit-driven. Subheading 'Beef Tallow Balm for Men' clearly identifies product category. Matches ad headline intent perfectly.
- Social proof: 8,672 5-star reviews prominently displayed. 'Real Results. Real Men' section with before/after photos and customer testimonials (Mark, 41 example shown). '470,000+ jars sold' mentioned in ad copy. Field reports section validates product efficacy.
- Offer clarity: BOGO offer is prominently displayed at top ('BUY ONE, GET ONE FREE TALLOW BALM'). Clear pricing, jar size (lasts 2 months), and 90-day money-back guarantee all stated. Four-ingredient formula explicitly listed multiple times.
Full breakdown
Bright yellow 'ADD TO CART' button is highly visible and action-oriented. Secondary CTAs ('+ ADD TO ORDER') for complementary products. Clear, contrasting design drives conversions. Multiple CTA opportunities throughout page.
PageSpeed score of 97 indicates excellent performance. Fast load times critical for conversion, especially for impulse purchases. No speed-related friction expected.
Multiple trust signals: 90-day money-back guarantee with 'no return required, no forms, full refund' terms. Founder's note from Marcus H. (veteran-owned, operated) adds credibility. Transparent ingredient list. 470,000+ jars sold demonstrates market validation. Detailed 'Why It Works' section with scientific explanation builds authority.
Page appears fully responsive with stacked layout suitable for mobile. Product carousel, buttons, and text are appropriately sized. Navigation menu accessible via hamburger icon. Image carousel functional on mobile view.
Primary headline 'Look like yourself again' is emotionally resonant and benefit-driven. Subheading 'Beef Tallow Balm for Men' clearly identifies product category. Matches ad headline intent perfectly.
8,672 5-star reviews prominently displayed. 'Real Results. Real Men' section with before/after photos and customer testimonials (Mark, 41 example shown). '470,000+ jars sold' mentioned in ad copy. Field reports section validates product efficacy.
Perfect alignment between ad and landing page. Ad mentions 'four ingredients,' 'Botox alternative,' '30 days,' 'one jar' — all reinforced on page. Customer testimonial about 'fine lines reduced' and 'no more tired look' directly matches ad narrative about Botox-like results.
BOGO offer is prominently displayed at top ('BUY ONE, GET ONE FREE TALLOW BALM'). Clear pricing, jar size (lasts 2 months), and 90-day money-back guarantee all stated. Four-ingredient formula explicitly listed multiple times.
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145dVIDEOSomeone asked if I got BOTOX. I didn't.
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120dIMAGEThe last skincare you'll ever buy
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