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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

9 days

Funnel score

84/100

Page speed

72/100

The ad

Most skincare brands have an ingredients list that reads like a chemistry exam. Preservatives to stop it going off. Emulsifiers to hold it together. Synthetic fragrances to make it smell like something. Water to bulk it out. None of that is doing anything for your skin. We removed all of it. Bare Ritual is four ingredients. ✅ Grass-fed beef tallow ✅ Raw honey ✅ Organic beeswax ✅ Olive oil Nothing your skin doesn't recognise. Nothing it has to fight. Just four things it already knows how to use. Beef tallow is molecularly identical to the oil your skin produces naturally. When that's all that's in the jar, that's all that goes into your skin. 470,000+ jars sold. 90-day money-back guarantee. Buy one, get one free.

We removed everything other brands won't

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Angle: Minimalism/Purity - removing unnecessary ingredients that don't benefit skinHook: Problem-agitation (complexity of traditional skincare formulations)Format: Image ad with long-form educational copy

View this ad in Meta Ad Library →

The funnel behind it

Offer: Buy one, get one free tallow balm. 90-day money-back guarantee.

Visit landing page →

84/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with excellent CRO fundamentals. The offer is crystal clear (BOGO + 90-day guarantee), social proof is abundant and credible (real reviews, customer testimonials, sales numbers), and message-to-ad fit is nearly perfect. The page effectively addresses objections through the 'Why It Works' section explaining the science of tallow, and the founder's note builds authority and trust. The main weakness is PageSpeed (72), which could be optimized further. The page uses a logical flow: problem → solution → proof → guarantee, which is persuasive. Mobile experience is solid. The only minor improvement would be adding more urgency language to the CTA or emphasizing the BOGO offer more prominently in the hero section.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 90-day money-back guarantee (no return required, no forms). Founder's military background and personal story. Transparent ingredient list with explanations. Multiple payment options displayed. Veteran-owned badge. Specific numbers (470k+ jars, 8,672 reviews).
Social proof: Excellent social proof: 8,672 5-star reviews displayed prominently. 470,000+ jars sold mentioned. Real customer testimonials with before/after photos (Mark, 41). Field reports section validates results. Very strong.
Message match: Excellent alignment between ad and landing page. Ad emphasizes 4-ingredient simplicity, page reinforces this throughout. BOGO offer matches. Founder's story about standards aligns with ad's quality positioning.
Offer clarity: Crystal clear offer: BOGO (buy one, get one free) prominently displayed. Four-ingredient formula explicitly listed. 90-day money-back guarantee stated. No ambiguity.
Call to action: Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Good color contrast. Secondary CTA for complementary product also present. Could benefit from urgency language (limited time, etc.).
Mobile experience: Mobile-responsive design evident. Product carousel works on mobile. CTAs are thumb-friendly. Text is readable. Minor: some sections could use tighter spacing on small screens, but overall solid mobile experience.
Headline: Strong headline 'Look like yourself again' is benefit-driven and emotional. Matches ad positioning well. Could be slightly more specific about the BOGO offer at top of page.
Page speed: PageSpeed score of 72 is acceptable but not exceptional. Page loads adequately but has room for optimization. Images could be further optimized. Not a major friction point but could improve conversion slightly.

Full breakdown

Call to action8/10

Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Good color contrast. Secondary CTA for complementary product also present. Could benefit from urgency language (limited time, etc.).

Page speed7/10

PageSpeed score of 72 is acceptable but not exceptional. Page loads adequately but has room for optimization. Images could be further optimized. Not a major friction point but could improve conversion slightly.

Trust signals9/10

Strong trust signals: 90-day money-back guarantee (no return required, no forms). Founder's military background and personal story. Transparent ingredient list with explanations. Multiple payment options displayed. Veteran-owned badge. Specific numbers (470k+ jars, 8,672 reviews).

Mobile experience8/10

Mobile-responsive design evident. Product carousel works on mobile. CTAs are thumb-friendly. Text is readable. Minor: some sections could use tighter spacing on small screens, but overall solid mobile experience.

Headline8/10

Strong headline 'Look like yourself again' is benefit-driven and emotional. Matches ad positioning well. Could be slightly more specific about the BOGO offer at top of page.

Social proof9/10

Excellent social proof: 8,672 5-star reviews displayed prominently. 470,000+ jars sold mentioned. Real customer testimonials with before/after photos (Mark, 41). Field reports section validates results. Very strong.

Message match9/10

Excellent alignment between ad and landing page. Ad emphasizes 4-ingredient simplicity, page reinforces this throughout. BOGO offer matches. Founder's story about standards aligns with ad's quality positioning.

Offer clarity9/10

Crystal clear offer: BOGO (buy one, get one free) prominently displayed. Four-ingredient formula explicitly listed. 90-day money-back guarantee stated. No ambiguity.