Poppi
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The ad
@drinkpoppi knew what they were doing with this new variety pack for summer!! Get stocked up at your @costco 💖🍒🫧 #poppipartner #costcofinds #fridgerestock #summerdrinks #costco
Shop nowThe funnel behind it
Offer: variety is the spice of life - Bombshells collection
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at visual branding and product showcase with vibrant, on-brand colors (magenta, cyan, orange) and compelling lifestyle imagery that matches the playful, youthful Poppi brand identity. However, it suffers from critical performance issues (33 PageSpeed score), lacks clear conversion messaging aligned with the "Shop now" CTA from the ad, and the primary CTA ("buy now") doesn't clearly direct users to Costco where the ad promises the product. The page does include social proof through customer reviews and founder messaging, but the disconnect between ad promise (Costco availability) and landing page content (generic product showcase) creates friction in the user journey.
What this funnel does right. Steal these.
- Mobile experience: Layout appears responsive with stacked sections suitable for mobile, though the large blank hero area and video placeholder may impact mobile experience.
- Headline: The headline 'new neighborhood flavors ✨ the perfect way to start' is catchy and brand-aligned but vague about what's actually being promoted or why it matters to the visitor.
- Social proof: Page includes customer review ('AMAZING!! I was at the store and saw minis...') and founder messaging section, but limited in quantity and depth compared to conversion-focused pages.
Where it's weak
- Page speed: PageSpeed score of 33 indicates severe performance issues that will cause high bounce rates and poor user experience on mobile devices.
- Message match: Ad emphasizes Costco summer variety pack availability, but landing page is a generic product showcase without clear Costco focus or summer-specific messaging.
- Call to action: Primary CTA is 'buy now' but it's unclear if it directs to Costco (as promised in ad) or generic Poppi store; secondary CTA 'find poppi' mentions retail partners but lacks urgency.
Full breakdown
Primary CTA is 'buy now' but it's unclear if it directs to Costco (as promised in ad) or generic Poppi store; secondary CTA 'find poppi' mentions retail partners but lacks urgency.
PageSpeed score of 33 indicates severe performance issues that will cause high bounce rates and poor user experience on mobile devices.
Brand identity is strong with consistent visual design and founder messaging, but lacks security badges, certifications, or detailed product information that builds purchase confidence.
Layout appears responsive with stacked sections suitable for mobile, though the large blank hero area and video placeholder may impact mobile experience.
The headline 'new neighborhood flavors ✨ the perfect way to start' is catchy and brand-aligned but vague about what's actually being promoted or why it matters to the visitor.
Page includes customer review ('AMAZING!! I was at the store and saw minis...') and founder messaging section, but limited in quantity and depth compared to conversion-focused pages.
Ad emphasizes Costco summer variety pack availability, but landing page is a generic product showcase without clear Costco focus or summer-specific messaging.
The page showcases multiple product collections (Dorm, Bombshells, Variety Pack, Love Island collab) but doesn't clearly highlight which specific variety pack the ad references or emphasize Costco exclusivity.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.