Poppi
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The ad
Soda’s heroic era is finally here! 🕷️🕸️🥤 With Wild Berry, Cherry Limeade, and our friendly new neighborhood flavor, Lemonade, start a brand new day and shop our new limited-edition packaging 🕷️See Spiderman: Brand New Day exclusively in theaters on 7/31!
sip like a hero
Learn moreThe funnel behind it
Offer: Limited-edition Spiderman packaging with Wild Berry, Cherry Limeade, and Lemonade flavors
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at visual branding with vibrant colors, strong product imagery, and excellent mobile design that matches the playful Poppi brand identity. However, it suffers from critical weaknesses: the page speed is dangerously slow (29/100), the connection between the Spiderman ad and the actual page content is unclear with no prominent hero messaging or Spiderman branding visible, and the primary CTA "buy now" doesn't match the ad's "Learn more" call-to-action, creating friction. While social proof exists through customer reviews and retail partnerships, the lack of explicit offer clarity around the limited-edition Spiderman promotion and the missing hero/Spiderman narrative significantly undermine conversion potential.
What this funnel does right. Steal these.
- Mobile experience: Mobile layout is clean, responsive, and visually appealing with proper spacing and touch-friendly buttons throughout the page.
- Trust signals: Brand credibility is established through retail partnerships, customer testimonials, and founder messaging, though the Spiderman partnership could be better leveraged.
- Headline: The page headline 'friendly new neighborhood flavors' is playful and on-brand but doesn't connect to the 'sip like a hero' ad headline or Spiderman messaging.
- Social proof: Customer review from DoDo2013 praising the Strawberry Lemon flavor and retail partnerships (Publix, Sprouts, Whole Foods) provide credibility.
Where it's weak
- Page speed: PageSpeed score of 29 is critically slow and will cause significant bounce rates and poor user experience.
- Message match: Ad emphasizes Spiderman hero theme and limited-edition packaging, but the landing page focuses on general flavor variety with no visible Spiderman branding or hero narrative.
Full breakdown
Primary CTA is 'buy now' which differs from the ad's 'Learn more,' creating expectation mismatch and potential friction in the user journey.
PageSpeed score of 29 is critically slow and will cause significant bounce rates and poor user experience.
Brand credibility is established through retail partnerships, customer testimonials, and founder messaging, though the Spiderman partnership could be better leveraged.
Mobile layout is clean, responsive, and visually appealing with proper spacing and touch-friendly buttons throughout the page.
The page headline 'friendly new neighborhood flavors' is playful and on-brand but doesn't connect to the 'sip like a hero' ad headline or Spiderman messaging.
Customer review from DoDo2013 praising the Strawberry Lemon flavor and retail partnerships (Publix, Sprouts, Whole Foods) provide credibility.
Ad emphasizes Spiderman hero theme and limited-edition packaging, but the landing page focuses on general flavor variety with no visible Spiderman branding or hero narrative.
The limited-edition Spiderman packaging is mentioned in the ad but not prominently featured or explained on the landing page, making the specific offer unclear.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.