Funnelens

Native Pet

Facebook · Instagram · Video

Active
Days running
25 days
Funnel score
75/100
Page speed
53/100

The ad

Native Pet ad creative

Buy 1, get 1 FREE. The Daily supports their gut, joints, skin, coat, and immunity. All in one clean formula your dog will actually eat. Vet-formulated, made in the USA, zero fillers. Limited time only.

BUY 1, GET 1 FREE

Shop now
Angle: Value + Health Benefits + Social ProofHook: Urgency + BOGO OfferFormat: Product Demo/Benefits Video

The funnel behind it

Native Pet landing page

Offer: Buy One, Get One Free - 11-in-1 benefits and an irresistible taste

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it has excellent offer clarity with the BOGO prominently displayed, strong visual hierarchy with the product image, multiple trust signals (vet-formulated, made in USA, 4.8 stars with 2,400+ reviews), and good message match with the ad. However, it suffers from a poor PageSpeed score of 53, which significantly impacts user experience on mobile. The page also lacks a clear primary CTA button in the above-the-fold section—the main CTA "CLAIM YOUR FREE TIN" is a secondary button below the fold, and there's no obvious "Shop Now" button matching the ad's CTA text. The mobile experience appears adequate but could be optimized further given the speed issues.

What this funnel does right. Steal these.

  • Message match: Excellent alignment between ad messaging (BOGO, gut/joints/skin/coat/immunity benefits, vet-formulated, made in USA, zero fillers) and page content.
  • Offer clarity: The BOGO offer is crystal clear with prominent headline, subheading, and visual emphasis on the product with the lime-green banner highlighting the offer.
  • Trust signals: Multiple trust indicators present: vet-formulated claim, science-backed, made in USA, 4.8-star rating with 2,400+ reviews, 30-day money-back guarantee, and free probiotic offer.
  • Headline: The headline 'Buy One, Get One Free' directly matches the ad and is prominently displayed in large blue text with supporting subheading.
  • Social proof: Strong social proof with 4.8 stars from 2,400+ reviews displayed at bottom, plus trust badges for vet-formulated, science-backed, made in USA, and no fillers.
  • Mobile experience: Layout appears mobile-responsive with stacked elements and readable text, though the slow page speed (53) negatively impacts the mobile experience.

Where it's weak

  • Page speed: PageSpeed score of 53 indicates poor performance; the page likely has slow load times that hurt conversion rates and user experience.

Full breakdown

Call to action6/10

Primary CTA 'CLAIM YOUR FREE TIN' is lime-green and visible but positioned below the fold; secondary CTAs for free probiotic and money-back guarantee are present but fragmented.

Page speed5/10

PageSpeed score of 53 indicates poor performance; the page likely has slow load times that hurt conversion rates and user experience.

Trust signals8/10

Multiple trust indicators present: vet-formulated claim, science-backed, made in USA, 4.8-star rating with 2,400+ reviews, 30-day money-back guarantee, and free probiotic offer.

Mobile experience7/10

Layout appears mobile-responsive with stacked elements and readable text, though the slow page speed (53) negatively impacts the mobile experience.

Headline8/10

The headline 'Buy One, Get One Free' directly matches the ad and is prominently displayed in large blue text with supporting subheading.

Social proof8/10

Strong social proof with 4.8 stars from 2,400+ reviews displayed at bottom, plus trust badges for vet-formulated, science-backed, made in USA, and no fillers.

Message match9/10

Excellent alignment between ad messaging (BOGO, gut/joints/skin/coat/immunity benefits, vet-formulated, made in USA, zero fillers) and page content.

Offer clarity9/10

The BOGO offer is crystal clear with prominent headline, subheading, and visual emphasis on the product with the lime-green banner highlighting the offer.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.