Tatcha
Facebook · Instagram · Image
The ad
Introducing The Matcha Foam Cleanse 🫧Our new foaming gel cleanser that whisks away impurities.
Powerful on pores
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page performs poorly as a landing page for the Matcha Foam Cleanse ad. The critical issue is complete message mismatch—users clicking an ad about a new product cleanser are immediately confronted with a sign-in/account creation page rather than the product itself. The page does offer a clear incentive (free shipping) and has decent trust signals (terms, privacy policy), but the lack of product visibility, no social proof, and the friction of forced authentication before seeing the advertised product will severely damage conversion rates. The mobile experience appears functional but doesn't compensate for the fundamental routing problem.
What this funnel does right. Steal these.
- Mobile experience: The layout appears clean and functional on mobile with properly stacked form fields and readable text.
- Offer clarity: The free standard shipping offer is clearly stated, but it's not the product offer users clicked for.
Where it's weak
- Social proof: No customer reviews, ratings, testimonials, or any social proof elements are visible on this sign-in page.
- Message match: Severe mismatch: ad promotes a new Matcha Foam Cleanse product, but landing page is a generic sign-in screen with no product information.
- Headline: The 'Sign In' headline is generic and completely disconnected from the Matcha Foam Cleanse product advertised.
Full breakdown
The 'Sign In' button is clear and prominent, but it's the wrong CTA for users expecting to see a product page.
PageSpeed score of 55 indicates moderate performance issues that could impact user experience.
Links to Terms of Use and Privacy Policy are present, and the Sephora brand provides baseline trust, but forced authentication creates friction.
The layout appears clean and functional on mobile with properly stacked form fields and readable text.
The 'Sign In' headline is generic and completely disconnected from the Matcha Foam Cleanse product advertised.
No customer reviews, ratings, testimonials, or any social proof elements are visible on this sign-in page.
Severe mismatch: ad promotes a new Matcha Foam Cleanse product, but landing page is a generic sign-in screen with no product information.
The free standard shipping offer is clearly stated, but it's not the product offer users clicked for.
More ads from Tatcha
View all →
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.