Library/pet· US

Native Pet

Facebook · Instagram · Messenger · Video

Active

All Native Pet ads & funnels →Meta Ad Library

Days running

6 days

Funnel score

66/100

Page speed

38/100

The ad

Buy 1, Get 1 FREE on your choice of Native Pet's Bestsellers, + get a FREE Probiotic! Vet-formulated, whole-food formulas designed to support digestion, joints, skin, immunity, and vitality. For a limited time only!

Buy 1, Get 1 Free

Shop now

Angle: Limited-time promotional discount with added value incentiveHook: Urgency + Scarcity (limited time offer)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Buy One, Get Any Item Free

Visit landing page →

66/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it has a clear, compelling headline that matches the ad promise, excellent offer clarity with specific product options and pricing displayed prominently, and strong visual hierarchy with the blue CTA button. The page includes trust signals (vet-formulated, NASC certified, 30-day guarantee, free shipping) and a logical step-by-step flow. However, it suffers from critical weaknesses: the PageSpeed score of 38 is severely problematic for conversion, the social proof is minimal (no customer reviews, testimonials, or ratings visible), and the mobile experience appears cramped with many product cards stacked vertically. The "How It Works" section adds clarity but comes late in the funnel. The secondary CTA "BUILD YOUR BUNDLE" at the bottom competes with the primary action.

What this funnel does right. Steal these.

Headline: The headline 'Build Your Own BOGO' directly matches the ad promise and clearly communicates the core value proposition.
Message match: The page perfectly matches the ad messaging: 'Buy 1, Get 1 Free' offer, vet-formulated products, and the limited-time urgency are all reinforced on the landing page.
Offer clarity: The BOGO offer is crystal clear with specific product options, pricing tiers (60 vs 120 scoops), and free shipping explicitly stated on each product card.
Call to action: The primary 'START BUILDING' CTA is prominent, blue, and action-oriented, though a secondary 'BUILD YOUR BUNDLE' button at the bottom creates some confusion about the primary action.
Trust signals: Trust signals include vet-formulated, NASC certified, 30-day guarantee, and free shipping, but lack of customer reviews or testimonials limits overall trust-building effectiveness.

Where it's weak

Page speed: PageSpeed score of 38 is critically slow and will significantly harm conversion rates, user experience, and bounce rates.
Social proof: Minimal social proof present; only trust badges (vet-formulated, NASC certified, 30-day guarantee) are shown but no customer reviews, ratings, or testimonials visible throughout the page.

Full breakdown

Call to action8/10

The primary 'START BUILDING' CTA is prominent, blue, and action-oriented, though a secondary 'BUILD YOUR BUNDLE' button at the bottom creates some confusion about the primary action.

Page speed2/10

PageSpeed score of 38 is critically slow and will significantly harm conversion rates, user experience, and bounce rates.

Trust signals7/10

Trust signals include vet-formulated, NASC certified, 30-day guarantee, and free shipping, but lack of customer reviews or testimonials limits overall trust-building effectiveness.

Mobile experience6/10

The page appears to stack product cards vertically on mobile, creating a long scrolling experience; the layout is functional but not optimized for quick decision-making on smaller screens.

Headline9/10

The headline 'Build Your Own BOGO' directly matches the ad promise and clearly communicates the core value proposition.

Social proof3/10

Minimal social proof present; only trust badges (vet-formulated, NASC certified, 30-day guarantee) are shown but no customer reviews, ratings, or testimonials visible throughout the page.

Message match9/10

The page perfectly matches the ad messaging: 'Buy 1, Get 1 Free' offer, vet-formulated products, and the limited-time urgency are all reinforced on the landing page.

Offer clarity9/10

The BOGO offer is crystal clear with specific product options, pricing tiers (60 vs 120 scoops), and free shipping explicitly stated on each product card.