Library/beauty· US

Based Supplies

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Days running

437 days

Funnel score

65/100

Page speed

38/100

The ad

Applying foreign ingredients onto your skin daily can RUIN your skin microbiome. This isn't good for your health. You can replace nearly every big pharma skincare product with our natural Tallow & Honey Balm. Using our knowledge of natural skin care alternatives, we aim to protect your skin with the finest of ingredients, to nurture your entire body’s divinity. Shop now & secure your jar of Tallow & Honey Balm today! 🐄

Restore Your Skin in 3 Weeks!

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Angle: Health/safety concern - foreign chemicals damage skin microbiome; natural alternative solutionHook: Fear-based (negative consequence of current behavior)Format: Image ad with benefit-driven headline

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The funnel behind it

Offer: Replace big pharma skincare with natural Tallow & Honey Balm—all-in-one solution with grass-fed tallow, organic honey, and cold-pressed olive oil. No chemicals, no endocrine disruptors.

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65/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has solid foundational elements (strong social proof, clear value prop, trustworthy design) but suffers from critical execution gaps. The 38 PageSpeed score is a major conversion killer—users won't wait for the page to load, especially on mobile. The ad headline's '3 weeks' claim creates expectation mismatch with the page's softer messaging. Pricing is completely absent, forcing users to 'Check Availability' without knowing cost—a major friction point. The CTA is passive ('Check Availability') rather than action-oriented. The page is long-form and requires significant scrolling to reach social proof, which should appear higher. Recommendation: (1) Fix PageSpeed urgently (compress images, lazy load, optimize code), (2) Add pricing/bundle options above fold, (3) Move social proof (reviews, testimonials) to top section, (4) Strengthen CTA language ('Secure Your Jar Now' vs 'Check Availability'), (5) Align ad headline with page messaging or add supporting claim on page.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: medical/health authority logos (Mayo Clinic, Healthline, NIH), high review count (1,897), specific customer testimonials with photos, transparent ingredient sourcing (grass-fed tallow, organic honey), eco-friendly packaging claims, and privacy/terms links. No red flags.
Social proof: Strong social proof: 4.8★ rating with 1,897 reviews, customer testimonials with photos (Amanda, Samantha, Marissa, Evelyn, Lucas, Harper), and endorsements from Mayo Clinic, Healthline, NIH. Testimonials are specific and credible.
Mobile experience: Layout appears mobile-responsive with stacked images and readable text. However, long-form copy and multiple sections may cause scroll fatigue on mobile. CTAs are accessible but not sticky/persistent.
Message match: Good alignment: ad emphasizes natural ingredients, avoiding chemicals/pharma products; page delivers on this with detailed ingredient breakdown and comparison table. However, ad's '3 weeks' claim and 'Shop now' CTA don't match page's softer 'Learn more' approach.
Offer clarity: Clear value proposition (all-in-one solution, natural ingredients, sensitive skin friendly). However, pricing is absent—no mention of cost, which is critical for conversion. The '3 weeks' claim in headline lacks supporting evidence on page.

Where it's weak

Page speed: PageSpeed score of 38 is critically poor. Slow load times will kill conversion rates, especially on mobile. High bounce risk before users see social proof or CTAs. This is a major CRO blocker.

Full breakdown

Call to action6/10

Primary CTA 'Check Availability' appears twice (green buttons) but is weak—passive language. Ad CTA 'Learn more' doesn't match page CTAs. No urgency messaging beyond 'limited inventory' note. Missing scarcity/urgency tactics that could boost conversion.

Page speed3/10

PageSpeed score of 38 is critically poor. Slow load times will kill conversion rates, especially on mobile. High bounce risk before users see social proof or CTAs. This is a major CRO blocker.

Trust signals8/10

Strong trust signals: medical/health authority logos (Mayo Clinic, Healthline, NIH), high review count (1,897), specific customer testimonials with photos, transparent ingredient sourcing (grass-fed tallow, organic honey), eco-friendly packaging claims, and privacy/terms links. No red flags.

Mobile experience7/10

Layout appears mobile-responsive with stacked images and readable text. However, long-form copy and multiple sections may cause scroll fatigue on mobile. CTAs are accessible but not sticky/persistent.

Headline6/10

Ad headline 'Restore Your Skin in 3 Weeks!' is benefit-driven but makes a specific timeframe claim unsupported by page content. Page headline 'One Jar, Countless Benefits' is softer and doesn't reinforce the 3-week promise, creating disconnect.

Social proof8/10

Strong social proof: 4.8★ rating with 1,897 reviews, customer testimonials with photos (Amanda, Samantha, Marissa, Evelyn, Lucas, Harper), and endorsements from Mayo Clinic, Healthline, NIH. Testimonials are specific and credible.

Message match7/10

Good alignment: ad emphasizes natural ingredients, avoiding chemicals/pharma products; page delivers on this with detailed ingredient breakdown and comparison table. However, ad's '3 weeks' claim and 'Shop now' CTA don't match page's softer 'Learn more' approach.

Offer clarity7/10

Clear value proposition (all-in-one solution, natural ingredients, sensitive skin friendly). However, pricing is absent—no mention of cost, which is critical for conversion. The '3 weeks' claim in headline lacks supporting evidence on page.