Based Supplies
Facebook · Instagram · Audience Network · Image
The ad
Applying foreign ingredients to your skin daily can RUIN your natural skin microbiome, leading to long-term damage. Protect your skin and your health with our all-natural Tallow & Honey Balm—a simple, powerful alternative to big pharma skincare products. Crafted with the purest ingredients, our balm deeply nourishes and restores, keeping your skin balanced and radiant. Elevate your skincare routine with nature’s finest—shop now and claim your jar of Tallow & Honey Balm today!
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: All-natural Tallow & Honey Balm—pure ingredients, no chemicals, suitable for sensitive skin, eco-friendly packaging
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively builds trust through social proof and transparency but suffers from critical CRO weaknesses. The PageSpeed score of 46 is a major red flag that will tank conversions. The ad-to-page message mismatch (fear-based 'microbiome damage' vs. benefit-focused page) creates cognitive friction. The headline's '3 weeks' claim lacks substantiation. Pricing is completely absent, forcing visitors to click 'Check Availability' to learn cost—a significant friction point. The CTA is passive ('Check Availability') rather than action-oriented. While the page excels at building credibility through reviews, testimonials, and sustainability messaging, it fails on conversion mechanics: no clear pricing, weak CTA, slow load time, and misaligned ad messaging. The product itself appears solid, but the page is optimized for trust-building rather than conversion velocity.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: medical/health publication logos (Mayo Clinic, Healthline, Medical News Today), high review count (1,897), specific customer testimonials with photos, eco-friendly/sustainable messaging, glass jar packaging (no plastics), grass-fed sourcing transparency. Privacy policy and Terms of Use linked. Limited inventory creates urgency without being manipulative.
- Social proof: Strong social proof: 4.8★ rating with 1,897 reviews, customer testimonials with photos (Amanda, Marissa, Evelyn, Lucas, Harper), and endorsements from Mayo Clinic, Healthline, Medical News Today. Credibility badges present. However, testimonials are small/hard to read on mobile.
- Offer clarity: Clear value proposition (all-in-one solution, natural ingredients, sensitive skin friendly). However, pricing is absent—no mention of cost, bundle deals, or discount incentives. The '3 weeks' claim in headline lacks supporting evidence on page.
Where it's weak
- Page speed: PageSpeed score of 46 is poor. Slow load times will increase bounce rate, especially on mobile. This significantly impacts conversion potential. Multiple high-res images and lack of optimization are likely culprits.
- Message match: Moderate mismatch. Ad emphasizes 'microbiome damage from foreign ingredients' and 'big pharma alternative'—fear-based angle. Page focuses on benefits (moisturizer, soothing, all-in-one) and sustainability. Ad's 3-week claim not substantiated on page. Tone shifts from warning to aspirational.
Full breakdown
Primary CTA 'Check Availability' is clear but weak—passive language. Ad CTA 'Learn more' doesn't match page CTA. Multiple CTAs (Check Availability appears twice) create friction. No urgency language (limited stock mentioned in copy but not in CTA button).
PageSpeed score of 46 is poor. Slow load times will increase bounce rate, especially on mobile. This significantly impacts conversion potential. Multiple high-res images and lack of optimization are likely culprits.
Strong trust signals: medical/health publication logos (Mayo Clinic, Healthline, Medical News Today), high review count (1,897), specific customer testimonials with photos, eco-friendly/sustainable messaging, glass jar packaging (no plastics), grass-fed sourcing transparency. Privacy policy and Terms of Use linked. Limited inventory creates urgency without being manipulative.
Responsive design present but text-heavy sections may be difficult to scan on mobile. Customer testimonials are cramped. Images display well. CTAs are tappable but not optimized for thumb-friendly placement. Comparison chart (Based Supplies vs Other Brands) may require horizontal scrolling.
Ad headline 'Restore Your Skin in 3 Weeks!' is benefit-driven but makes a specific timeframe claim unsupported by page content. Page headline 'One Jar, Countless Benefits' is softer and less compelling. Mismatch between ad and page messaging.
Strong social proof: 4.8★ rating with 1,897 reviews, customer testimonials with photos (Amanda, Marissa, Evelyn, Lucas, Harper), and endorsements from Mayo Clinic, Healthline, Medical News Today. Credibility badges present. However, testimonials are small/hard to read on mobile.
Moderate mismatch. Ad emphasizes 'microbiome damage from foreign ingredients' and 'big pharma alternative'—fear-based angle. Page focuses on benefits (moisturizer, soothing, all-in-one) and sustainability. Ad's 3-week claim not substantiated on page. Tone shifts from warning to aspirational.
Clear value proposition (all-in-one solution, natural ingredients, sensitive skin friendly). However, pricing is absent—no mention of cost, bundle deals, or discount incentives. The '3 weeks' claim in headline lacks supporting evidence on page.
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