Library/beauty· US

Based Supplies

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Days running

438 days

Funnel score

65/100

Page speed

36/100

The ad

Applying foreign ingredients onto your skin daily can RUIN your skin microbiome. This isn't good for your health. You can replace nearly every big pharma skincare product with our natural Tallow & Honey Balm. Using our knowledge of natural skin care alternatives, we aim to protect your skin with the finest of ingredients, to nurture your entire body’s divinity. Shop now & secure your jar of Tallow & Honey Balm today! 🐄

Restore Your Skin in 3 Weeks!

Learn more

Angle: Fear-based health concern (microbiome damage) + natural alternative positioningHook: Problem agitation (negative consequence of current behavior)Format: Static image with text overlay

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The funnel behind it

Offer: Replace big pharma skincare with natural Tallow & Honey Balm—all-in-one solution for sensitive skin, made with grass-fed tallow, organic honey, and cold-pressed olive oil.

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65/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively communicates a natural skincare alternative with solid social proof and trust-building elements. However, it suffers from critical CRO weaknesses: (1) Catastrophic page speed (36/100) will destroy conversion rates on mobile; (2) Missing pricing transparency creates friction; (3) Ad's '3 weeks' claim lacks page support; (4) CTAs are weak and don't match ad messaging ('Learn more' vs 'Check Availability'); (5) Scarcity messaging ('limited inventory') lacks urgency mechanics (countdown, stock counter); (6) No explicit guarantee/refund policy visible. The page reads more like educational content than a high-converting sales page. Immediate priorities: fix page speed (compress images, lazy load), add pricing, strengthen CTAs with urgency, add guarantee, and ensure ad-to-page message alignment.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 4.8★ rating with 1,897 reviews, customer testimonials with photos, logos from Mayo Clinic/Healthline/NIH at bottom, eco-friendly/sustainable messaging, glass jar packaging (premium feel), grass-fed sourcing transparency. Lacks security badges or money-back guarantee explicitly stated.
Social proof: Strong social proof: 1,897 reviews with 4.8★ rating prominently displayed at bottom. Customer testimonials with photos mid-page (Amanda quote, multiple user reviews). However, testimonials are small and could be more prominent earlier in funnel.
Mobile experience: Layout appears mobile-responsive with stacked sections. Text is readable, images scale appropriately. However, dense text blocks could be broken up better for mobile scanning. CTAs are accessible but not sticky/persistent.
Message match: Good alignment: ad emphasizes natural ingredients, skin microbiome protection, and all-in-one solution—all present on page. However, ad's '3 weeks' claim and 'big pharma' angle are softened on page. Ad's 'Shop now' CTA doesn't match page's 'Learn more' or 'Check Availability.'
Offer clarity: Clear value proposition (all-in-one solution, natural ingredients, sensitive skin friendly). However, pricing is absent—no mention of cost, which creates friction. The '3 weeks' claim in headline lacks supporting evidence on page.

Where it's weak

Page speed: PageSpeed score of 36 is critically poor. This severely impacts conversion—slow pages lose 40%+ of visitors. High-quality images and multiple product photos likely culprits. Mobile experience will be frustrating, directly harming CRO.

Full breakdown

Call to action6/10

Primary CTA 'Check Availability' appears twice (green buttons) but is weak—doesn't create urgency despite 'limited inventory' claim. Ad CTA 'Learn more' doesn't match page CTAs. Missing urgency language (e.g., 'Claim Yours Now'). No countdown timer despite scarcity messaging.

Page speed3/10

PageSpeed score of 36 is critically poor. This severely impacts conversion—slow pages lose 40%+ of visitors. High-quality images and multiple product photos likely culprits. Mobile experience will be frustrating, directly harming CRO.

Trust signals8/10

Strong trust signals: 4.8★ rating with 1,897 reviews, customer testimonials with photos, logos from Mayo Clinic/Healthline/NIH at bottom, eco-friendly/sustainable messaging, glass jar packaging (premium feel), grass-fed sourcing transparency. Lacks security badges or money-back guarantee explicitly stated.

Mobile experience7/10

Layout appears mobile-responsive with stacked sections. Text is readable, images scale appropriately. However, dense text blocks could be broken up better for mobile scanning. CTAs are accessible but not sticky/persistent.

Headline6/10

Ad headline 'Restore Your Skin in 3 Weeks!' is benefit-driven but makes a specific timeframe claim unsupported by page content. Page headline 'One Jar, Countless Benefits' is softer and doesn't reinforce the 3-week promise, creating disconnect.

Social proof8/10

Strong social proof: 1,897 reviews with 4.8★ rating prominently displayed at bottom. Customer testimonials with photos mid-page (Amanda quote, multiple user reviews). However, testimonials are small and could be more prominent earlier in funnel.

Message match7/10

Good alignment: ad emphasizes natural ingredients, skin microbiome protection, and all-in-one solution—all present on page. However, ad's '3 weeks' claim and 'big pharma' angle are softened on page. Ad's 'Shop now' CTA doesn't match page's 'Learn more' or 'Check Availability.'

Offer clarity7/10

Clear value proposition (all-in-one solution, natural ingredients, sensitive skin friendly). However, pricing is absent—no mention of cost, which creates friction. The '3 weeks' claim in headline lacks supporting evidence on page.