Based Supplies
Facebook · Instagram · Audience Network · Image
The ad
Applying foreign ingredients to your skin daily can RUIN your natural skin microbiome, leading to long-term damage. Protect your skin and your health with our all-natural Tallow & Honey Balm—a simple, powerful alternative to big pharma skincare products. Crafted with the purest ingredients, our balm deeply nourishes and restores, keeping your skin balanced and radiant. Elevate your skincare routine with nature’s finest—shop now and claim your jar of Tallow & Honey Balm today!
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: All-natural Tallow & Honey Balm with grass-fed tallow, organic honey, beeswax, and cold-pressed olive oil. Suitable for sensitive skin, eczema, psoriasis. Eco-friendly glass jar packaging.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has solid foundational elements (strong social proof, clear benefits, natural positioning) but suffers from critical execution issues. The 46 PageSpeed score is a major conversion killer that overshadows other strengths. The ad-to-page message mismatch is problematic—the ad's '3 weeks' promise and microbiome damage angle aren't reinforced on the landing page, creating cognitive dissonance. The CTA is passive ('Check Availability') when it should be action-oriented. The page does well with social proof and trust-building through testimonials and credentials, but the dense copy layout and slow load time will cause abandonment before users reach these persuasive elements. Recommendation: (1) Fix PageSpeed immediately (image optimization, lazy loading), (2) Align ad messaging with page headline/copy, (3) Strengthen CTA with urgency, (4) Restructure copy for mobile scanning, (5) Move key social proof higher on page.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: specific ingredient sourcing (grass-fed tallow, organic honey), sustainability commitment, glass jar packaging, medical publication logos, detailed customer reviews with photos, transparent comparison vs competitors, founder story implied through testimonials.
- Social proof: Strong social proof: 4.8★/1,897 reviews, customer testimonials with photos, real names and use cases. Multiple customer quotes addressing specific pain points (sensitive skin, chemicals, effectiveness). Credibility logos (Mayo Clinic, Healthline, etc.) add authority.
- Mobile experience: Layout appears mobile-responsive with stacked sections. Images scale appropriately. Text is readable. However, dense copy blocks could be better formatted for mobile scanning. CTA button visibility could be improved.
- Offer clarity: Clear value proposition (all-in-one solution, natural ingredients, sensitive skin friendly). However, the ad headline claims '3 weeks' but landing page doesn't mention timeline—creates expectation mismatch.
Where it's weak
- Page speed: PageSpeed score of 46 is poor. Significantly impacts user experience, bounce rate, and conversions. Mobile performance likely suffering. Major CRO blocker—users will abandon before seeing social proof and testimonials.
- Message match: Significant disconnect: Ad emphasizes '3 weeks' timeline and 'microbiome damage' fear angle, but landing page doesn't mention 3-week results or microbiome. Ad focuses on problem (foreign ingredients harm), page focuses on solution benefits. Messaging tone differs (fear-based vs benefit-based).
Full breakdown
Primary CTA 'Check Availability' is weak and passive. Ad says 'Learn more' but page uses 'Check Availability'—inconsistent messaging. Should be action-oriented ('Get Your Jar Now' or 'Order Today'). Appears twice but lacks urgency.
PageSpeed score of 46 is poor. Significantly impacts user experience, bounce rate, and conversions. Mobile performance likely suffering. Major CRO blocker—users will abandon before seeing social proof and testimonials.
Strong trust signals: specific ingredient sourcing (grass-fed tallow, organic honey), sustainability commitment, glass jar packaging, medical publication logos, detailed customer reviews with photos, transparent comparison vs competitors, founder story implied through testimonials.
Layout appears mobile-responsive with stacked sections. Images scale appropriately. Text is readable. However, dense copy blocks could be better formatted for mobile scanning. CTA button visibility could be improved.
Page headline 'One Jar, Countless Benefits' is generic and doesn't match ad's '3 weeks' promise. Lacks urgency and specificity. Doesn't reinforce the key differentiator vs competitors.
Strong social proof: 4.8★/1,897 reviews, customer testimonials with photos, real names and use cases. Multiple customer quotes addressing specific pain points (sensitive skin, chemicals, effectiveness). Credibility logos (Mayo Clinic, Healthline, etc.) add authority.
Significant disconnect: Ad emphasizes '3 weeks' timeline and 'microbiome damage' fear angle, but landing page doesn't mention 3-week results or microbiome. Ad focuses on problem (foreign ingredients harm), page focuses on solution benefits. Messaging tone differs (fear-based vs benefit-based).
Clear value proposition (all-in-one solution, natural ingredients, sensitive skin friendly). However, the ad headline claims '3 weeks' but landing page doesn't mention timeline—creates expectation mismatch.
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