Poppi
Instagram · Video
The ad
orange cream spritzes all summer long 🧡🍊 @drinkpoppi #poppipartner
Shop nowThe funnel behind it
Offer: Limited-edition cans and seasonal collections including Dorm Collection, Beis collaboration, Love Island partnership, and flavor varieties like Bombshells and mini/major sizes
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at visual branding, vibrant design, and product showcase with multiple CTAs ("buy now," "find poppi," "shop now") and strong social proof through customer reviews and brand partnerships. However, it suffers from poor page speed (40/100), unclear primary offer hierarchy, weak message-to-ad match (ad emphasizes orange cream spritzes but page shows broad product range), and the founder video section lacks visible content. The page is mobile-optimized visually but the speed issues will hurt conversion on mobile devices.
What this funnel does right. Steal these.
- Mobile experience: Layout is clearly optimized for mobile with stacked sections, large touch targets, and vertical scrolling design that works well on small screens.
- Headline: The headline 'variety is the spice of life' is memorable and brand-aligned, though it's more about brand positioning than a specific conversion driver.
- Social proof: Page includes customer review ('AMAZING!! I was at the store and saw minis...'), brand partnerships (Beis, Love Island, Spider-Man), retail locations (Publix, Sprouts, Whole Foods), and founder messaging.
- Call to action: Multiple CTAs present ('buy now,' 'find poppi,' 'shop now') with good visual prominence using contrasting colors, but lack of single dominant CTA creates decision friction.
- Trust signals: Trust is built through retail partnerships (Publix, Sprouts, Whole Foods), brand collaborations (Beis, Love Island, Spider-Man), customer testimonials, and founder messaging, though no security badges or guarantees visible.
- Offer clarity: Multiple offers are presented (Dorm Collection, Beis, Love Island, Bombshells, mini/major sizes) but no single clear primary offer or discount is prominently featured.
Where it's weak
- Page speed: PageSpeed score of 40/100 indicates significant performance issues that will cause abandonment, especially on mobile networks.
- Message match: Ad emphasizes 'orange cream spritzes' as a specific seasonal product, but landing page showcases broad product range and collections without highlighting this specific flavor prominently.
Full breakdown
Multiple CTAs present ('buy now,' 'find poppi,' 'shop now') with good visual prominence using contrasting colors, but lack of single dominant CTA creates decision friction.
PageSpeed score of 40/100 indicates significant performance issues that will cause abandonment, especially on mobile networks.
Trust is built through retail partnerships (Publix, Sprouts, Whole Foods), brand collaborations (Beis, Love Island, Spider-Man), customer testimonials, and founder messaging, though no security badges or guarantees visible.
Layout is clearly optimized for mobile with stacked sections, large touch targets, and vertical scrolling design that works well on small screens.
The headline 'variety is the spice of life' is memorable and brand-aligned, though it's more about brand positioning than a specific conversion driver.
Page includes customer review ('AMAZING!! I was at the store and saw minis...'), brand partnerships (Beis, Love Island, Spider-Man), retail locations (Publix, Sprouts, Whole Foods), and founder messaging.
Ad emphasizes 'orange cream spritzes' as a specific seasonal product, but landing page showcases broad product range and collections without highlighting this specific flavor prominently.
Multiple offers are presented (Dorm Collection, Beis, Love Island, Bombshells, mini/major sizes) but no single clear primary offer or discount is prominently featured.
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