Poppi
Instagram · Video
The ad
@drinkpoppi mini cans now available at Walmart <3 #ad #poppipartner
Shop nowThe funnel behind it
Offer: mini cans now available at Walmart
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at visual branding and product showcase with vibrant, on-brand colors and compelling product imagery that matches the playful Poppi aesthetic. However, it suffers from critical weaknesses: the page speed score of 35 is dangerously slow and will cause significant bounce rates, the offer clarity is muddled with multiple CTAs ("buy now," "find poppi," "shop now") creating confusion about the primary action, and there's a disconnect between the ad's Walmart-specific messaging and the page's generic product focus. The founder video section appears broken or unloaded, and while social proof exists via customer reviews, it's buried deep in the page rather than positioned prominently near the fold.
What this funnel does right. Steal these.
- Mobile experience: The page appears mobile-responsive with stacked sections and touch-friendly buttons, though the large blank hero area may waste valuable mobile screen real estate.
- Headline: The 'variety is the spice of life' headline is catchy and brand-aligned, but doesn't directly address the Walmart mini cans offer mentioned in the ad.
Where it's weak
- Page speed: PageSpeed score of 35 is critically slow and will cause significant user abandonment before content even loads.
- Message match: The ad emphasizes 'mini cans now available at Walmart' but the landing page focuses on general product variety without prominently featuring the Walmart partnership or mini can availability.
- Call to action: The primary 'buy now' CTA is visually prominent with a gradient button, but the page contains competing CTAs ('find poppi,' 'shop now') that dilute focus and don't directly align with the Walmart shopping intent from the ad.
- Offer clarity: Multiple CTAs ('buy now,' 'find poppi,' 'shop now') create confusion about the primary action, and the Walmart-specific offer from the ad isn't clearly highlighted on the landing page.
Full breakdown
The primary 'buy now' CTA is visually prominent with a gradient button, but the page contains competing CTAs ('find poppi,' 'shop now') that dilute focus and don't directly align with the Walmart shopping intent from the ad.
PageSpeed score of 35 is critically slow and will cause significant user abandonment before content even loads.
Brand identity is strong with consistent visual design and a founder message section, but the broken/unloaded video and lack of clear retailer badges or certifications limit trust signals.
The page appears mobile-responsive with stacked sections and touch-friendly buttons, though the large blank hero area may waste valuable mobile screen real estate.
The 'variety is the spice of life' headline is catchy and brand-aligned, but doesn't directly address the Walmart mini cans offer mentioned in the ad.
Customer review from DoDot2013 praising the Strawberry Lemon flavor provides some credibility, but it's positioned mid-page and lacks quantity/rating indicators for stronger impact.
The ad emphasizes 'mini cans now available at Walmart' but the landing page focuses on general product variety without prominently featuring the Walmart partnership or mini can availability.
Multiple CTAs ('buy now,' 'find poppi,' 'shop now') create confusion about the primary action, and the Walmart-specific offer from the ad isn't clearly highlighted on the landing page.
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