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All Prose ads & funnels →Meta Ad Library

Days running

82 days

Funnel score

66/100

Page speed

31/100

The ad

Personalization Works Better® for addressing specific concerns. Claim your complimentary 2-week Custom Skincare Starter Set* 3️⃣Simple 3-step routine ✨Made mini, so you can see how you like it. 🎯Targets your specific skin goals + concerns 🥼Formulated with clinically proven ingredients *When you subscribe and pay shipping. No commitments. Cancel anytime.

Skin concerns? Get personal

Shop now

Angle: Personalization and customization for individual skin concernsHook: Problem-solution (addressing specific skin concerns)Format: Static image with product showcase

View this ad in Meta Ad Library →

The funnel behind it

Offer: Get a DELUXE Starter Set ($65 value) when you subscribe to skincare

Full landing page teardown →Visit landing page →

66/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively captures the ad's personalization promise with a clean, mobile-optimized modal design. The offer is clear ($65 value starter set) and the CTA is prominent. However, critical weaknesses emerge: the PageSpeed score of 31 is severely problematic and will cause significant bounce rates; social proof is entirely absent (no reviews, testimonials, or trust signals); and subscription terms, while disclosed, are buried in asterisks. The message match between ad and page is excellent, but the slow performance and lack of credibility signals undermine conversion potential. Recommendations: (1) Urgently optimize page speed, (2) Add customer testimonials/ratings, (3) Make subscription terms more transparent upfront, (4) Include trust badges or guarantees.

What this funnel does right. Steal these.

Call to action: Primary CTA 'UNLOCK OFFER' is prominent, high-contrast button. Secondary 'Shop now' in ad creates slight confusion about action. Button placement is good on mobile.
Mobile experience: Modal design works well on mobile. Product imagery is clear. Button sizing is appropriate. Layout is clean and focused. Minor: close button (X) could be larger.
Message match: Strong alignment between ad and landing page. Both emphasize personalization, starter set value, and 3-step routine. Messaging is consistent and cohesive.
Offer clarity: Clear value proposition ($65 value starter set). Terms are present but asterisks create slight friction. Subscription requirement is disclosed but could be more prominent.
Headline: Conversational and benefit-driven ('Skin concerns? Get personal'). Matches ad messaging well but lacks urgency or specificity about the free/discounted offer.

Where it's weak

Page speed: PageSpeed score of 31 is critically poor. Slow load times significantly impact conversion rates and user experience. Major optimization needed.
Social proof: Mentions 'clinically proven ingredients' in ad but landing page lacks customer testimonials, ratings, or trust badges. No visible reviews or user-generated content.

Full breakdown

Call to action8/10

Primary CTA 'UNLOCK OFFER' is prominent, high-contrast button. Secondary 'Shop now' in ad creates slight confusion about action. Button placement is good on mobile.

Page speed3/10

PageSpeed score of 31 is critically poor. Slow load times significantly impact conversion rates and user experience. Major optimization needed.

Trust signals6/10

Brand name (Prose) is visible. Product imagery shows professional presentation. Missing: security badges, money-back guarantee clarity, or third-party certifications. Asterisk terms need better visibility.

Mobile experience8/10

Modal design works well on mobile. Product imagery is clear. Button sizing is appropriate. Layout is clean and focused. Minor: close button (X) could be larger.

Headline7/10

Conversational and benefit-driven ('Skin concerns? Get personal'). Matches ad messaging well but lacks urgency or specificity about the free/discounted offer.

Social proof5/10

Mentions 'clinically proven ingredients' in ad but landing page lacks customer testimonials, ratings, or trust badges. No visible reviews or user-generated content.

Message match8/10

Strong alignment between ad and landing page. Both emphasize personalization, starter set value, and 3-step routine. Messaging is consistent and cohesive.

Offer clarity8/10

Clear value proposition ($65 value starter set). Terms are present but asterisks create slight friction. Subscription requirement is disclosed but could be more prominent.