Library/beauty· US

Prose

Facebook · Instagram · Messenger · Video

Active

All Prose ads & funnels →Meta Ad Library

Days running

18 days

Funnel score

73/100

Page speed

39/100

The ad

SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇‍♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews

Get 60% OFF custom haircare from Prose

Shop now

Angle: Limited-time discount + social proof + risk reversalHook: Surprise discount announcement with urgencyFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Subscribe to any 3+ hair care products to claim your FREE Grand Beach Bag ($32 value)

Visit landing page →

73/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively captures the ad promise with clear offer presentation and strong mobile optimization. The modal design is focused and eliminates distractions. However, critical weaknesses emerge: (1) PageSpeed score of 39 is severely problematic—users will abandon before conversion; (2) Social proof mentioned in ads (600K+ reviews) is absent from the landing page itself; (3) CTA button text mismatch ('UNLOCK OFFER' vs 'Shop now') creates minor friction; (4) Subscription terms could be more transparent above the fold. The page succeeds in message-match and mobile UX but fails on performance and trust signal visibility. Immediate priority: optimize page speed and add visible review/rating elements.

What this funnel does right. Steal these.

Mobile experience: Excellent mobile optimization. Full-screen modal design, readable typography, properly sized CTA button. Beach Bag image scales well. Layout is clean and focused.
Call to action: Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. However, button text differs from ad CTA ('Shop now' vs 'Unlock Offer').
Headline: Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
Message match: Strong alignment between ad and landing page. Both emphasize 60% off + free gift, subscription model, and hair customization. Visual consistency maintained.
Offer clarity: 60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
Trust signals: Prose Promise™ and 600K+ reviews build credibility. However, limited visible trust signals on this specific page. 'See full promotion terms' link present but small. No security badges visible.
Social proof: 600,000+ 5-star reviews mentioned in ad but not visible on this landing page screenshot. Beach Bag visual adds lifestyle credibility but lacks explicit testimonials or ratings display.

Where it's weak

Page speed: PageSpeed score of 39 is poor. Slow load times significantly impact conversion rates and user experience. Major CRO liability.

Full breakdown

Call to action8/10

Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. However, button text differs from ad CTA ('Shop now' vs 'Unlock Offer').

Page speed3/10

PageSpeed score of 39 is poor. Slow load times significantly impact conversion rates and user experience. Major CRO liability.

Trust signals7/10

Prose Promise™ and 600K+ reviews build credibility. However, limited visible trust signals on this specific page. 'See full promotion terms' link present but small. No security badges visible.

Mobile experience9/10

Excellent mobile optimization. Full-screen modal design, readable typography, properly sized CTA button. Beach Bag image scales well. Layout is clean and focused.

Headline8/10

Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.

Social proof7/10

600,000+ 5-star reviews mentioned in ad but not visible on this landing page screenshot. Beach Bag visual adds lifestyle credibility but lacks explicit testimonials or ratings display.

Message match8/10

Strong alignment between ad and landing page. Both emphasize 60% off + free gift, subscription model, and hair customization. Visual consistency maintained.

Offer clarity8/10

60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.