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Prose

Facebook · Instagram · Messenger · Video

Active

All Prose ads & funnels →Meta Ad Library

Days running

81 days

Funnel score

60/100

Page speed

39/100

The ad

Never knew I had wavy hair until Prose showed me 💫 💸 Snag 60% off your first custom routine* 🔍 Personalized quiz = your hair decoded 🧴 Custom formulas for your wave pattern 🫧 Clean, sulfate-free, and made just for you *When you subscribe to haircare. No commitment. Cancel anytime.

60% Off Custom Haircare

Shop now

Angle: Self-discovery through personalizationHook: Relatable revelationFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: 60% off your first custom routine when you subscribe to haircare. No commitment. Cancel anytime.

Full landing page teardown →Visit landing page →

60/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively communicates the core offer (60% off custom haircare) and maintains good message-to-ad alignment with a clear personalization quiz entry point. However, it suffers from critical weaknesses: severe performance issues (39 PageSpeed score) that will cause abandonment, complete absence of social proof (reviews/testimonials), and a generic CTA that doesn't reinforce the personalization value prop. The mobile experience is adequate but not optimized. For a subscription-based service requiring upfront commitment, the lack of trust signals (testimonials, guarantees, user reviews) is a major conversion killer. Immediate priorities: fix site speed, add customer testimonials/reviews, and strengthen the CTA copy.

What this funnel does right. Steal these.

Message match: Strong alignment between ad (personalized quiz, custom formulas, 60% off) and landing page. Page delivers on ad promises with quiz entry point.
Offer clarity: 60% off discount is prominent and clear. Subscription requirement and cancellation policy are disclosed, though asterisk reference could be more visible.
Call to action: 'Shop now' is clear and action-oriented, but generic. Could be more specific (e.g., 'Start Quiz' or 'Get 60% Off') to match the personalization journey.
Mobile experience: Layout appears mobile-responsive with stacked elements. Image and text are readable, though CTA button could be larger for thumb-friendly interaction.
Headline: Direct and benefit-focused ('60% Off Custom Haircare'), but lacks emotional hook or personalization angle that ad copy emphasizes.

Where it's weak

Page speed: PageSpeed score of 39 is poor. Slow load times significantly harm conversion rates, especially for mobile users who may abandon before page fully loads.
Social proof: No testimonials, reviews, ratings, or user-generated content visible. Missing critical trust signals for a personalization/subscription service.
Trust signals: Brand logo and product imagery present, but lacks reviews, certifications, guarantees, or security badges. Subscription model without visible social proof creates friction.

Full breakdown

Call to action7/10

'Shop now' is clear and action-oriented, but generic. Could be more specific (e.g., 'Start Quiz' or 'Get 60% Off') to match the personalization journey.

Page speed2/10

PageSpeed score of 39 is poor. Slow load times significantly harm conversion rates, especially for mobile users who may abandon before page fully loads.

Trust signals5/10

Brand logo and product imagery present, but lacks reviews, certifications, guarantees, or security badges. Subscription model without visible social proof creates friction.

Mobile experience7/10

Layout appears mobile-responsive with stacked elements. Image and text are readable, though CTA button could be larger for thumb-friendly interaction.

Headline7/10

Direct and benefit-focused ('60% Off Custom Haircare'), but lacks emotional hook or personalization angle that ad copy emphasizes.

Social proof4/10

No testimonials, reviews, ratings, or user-generated content visible. Missing critical trust signals for a personalization/subscription service.

Message match8/10

Strong alignment between ad (personalized quiz, custom formulas, 60% off) and landing page. Page delivers on ad promises with quiz entry point.

Offer clarity8/10

60% off discount is prominent and clear. Subscription requirement and cancellation policy are disclosed, though asterisk reference could be more visible.