Prose
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The ad
Never knew I had wavy hair until Prose showed me 💫 💸 Snag 60% off your first custom routine* 🔍 Personalized quiz = your hair decoded 🧴 Custom formulas for your wave pattern 🫧 Clean, sulfate-free, and made just for you *When you subscribe to haircare. No commitment. Cancel anytime.
60% Off Custom Haircare
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ hair care products to claim your FREE To-Go Tumbler [$34 value].
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well at creating urgency with "LIMITED TIME ONLY" and a prominent 60% discount badge, plus a clear visual hierarchy showing the product bundle. However, it suffers from poor mobile optimization (the modal appears to be overlaying the page awkwardly), slow page speed (45/100), and a disconnect between the ad promise of "60% off your first custom routine" and the actual offer requiring a 3+ product subscription with a tumbler gift. The CTA is clear but the offer terms are buried, and there's minimal social proof or trust signals visible.
What this funnel does right. Steal these.
- Call to action8/10
Where it's weak
- Social proof1/10
- Mobile experience4/10
- Message match4/10
- Page speed5/10
- Offer clarity5/10
Full breakdown
Call to action
8/10The 'UNLOCK OFFER' button is large, dark, centered, and highly visible with strong contrast against the white modal background.
- Large, prominent dark button with high contrast
- Action-oriented verb 'UNLOCK' creates urgency
- Centered placement makes it impossible to miss
Page speed
5/10PageSpeed score of 45/100 converts to approximately 4.5, indicating slow load times that will hurt conversion.
- PageSpeed score of 45 is well below acceptable threshold
- Slow speed will increase bounce rate and reduce conversions
- Mobile performance likely particularly poor
Trust signals
6/10Prose branding is visible and professional, but minimal trust signals like security badges, guarantees, or company credentials are shown.
- Prose logo/branding is professional and recognizable
- Clean, modern design suggests legitimacy
- Product images show real bottles with branding
- No money-back guarantee or satisfaction guarantee visible
- No security badges or trust seals
- No company credentials or certifications shown
Mobile experience
4/10Modal appears to be overlaying the page on mobile with limited viewport, making the full offer hard to read and navigation unclear.
- Modal has close button (X) visible in top right
- Text is readable at current size
- Modal takes up most of mobile screen, blocking page content
- Product images may not display optimally on small screens
- Unclear if user can scroll or if full offer is visible
Headline
6/10The headline 'The Reset Sale: 60% off + free gift' is clear but generic and doesn't match the ad's personalization angle.
- Clearly states the discount percentage
- Mentions the free gift component
- Doesn't emphasize personalization or custom formulas from the ad
- Generic 'Reset Sale' language lacks emotional hook
- Doesn't reference the quiz or hair-type customization
Social proof
1/10No customer reviews, testimonials, ratings, or user-generated content visible anywhere on the modal.
- No star ratings or review counts displayed
- No customer testimonials or success stories
- No user count or social proof indicators
Message match
4/10Ad promises 60% off custom routine with personalization quiz; page shows 60% off but requires 3+ product subscription and includes a tumbler gift not mentioned in ad.
- 60% discount matches the ad headline
- Mentions personalization (quiz implied in modal)
- Ad says 'first custom routine' but page requires 3+ products
- Free tumbler gift not mentioned in ad copy
- Ad emphasizes personalization quiz but modal doesn't highlight it
Offer clarity
5/10The offer requires subscribing to 3+ products to get a free tumbler, but the ad promised 60% off a custom routine with no mention of minimum purchase or gift requirement.
- 60% discount is prominently displayed in large yellow badge
- Free gift value is stated ($34 value)
- Requires 3+ product subscription, not clearly stated upfront
- Tumbler gift is not mentioned in the ad, creating expectation mismatch
- Terms and conditions link is small and at bottom
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.