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All Prose ads & funnels →Meta Ad Library

Days running

81 days

Funnel score

69/100

Page speed

43/100

The ad

Ready to see what custom care can really do? Claim your complimentary 2-week Custom Skincare Starter Set* and uncover your healthiest skin yet. 3️⃣Simple 3-step routine ✨Made mini, so you can see how you like it 🎯Targets your specific skin goals + concerns 🥼Formulated with clinically proven ingredients *When you subscribe and pay shipping. No commitments. Cancel anytime.

Complimentary Skincare Starter Set

Shop now

Angle: Risk-free trial with personalization and clinical credibilityHook: Question-based curiosity gapFormat: Product showcase with benefit-driven copy

View this ad in Meta Ad Library →

The funnel behind it

Offer: Get a DELUXE Starter Set ($65 value) when you subscribe to skincare

Visit landing page →

69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively communicates a compelling offer (free $65 starter set with subscription) with clear messaging and good mobile optimization. The modal design is clean and the CTA is prominent. However, the experience is significantly hampered by poor page speed (43/100), which will negatively impact conversion rates. The lack of social proof elements (reviews, testimonials, trust badges) weakens credibility. The subscription model is transparent but could benefit from stronger reassurance signals. The ad-to-page message match is strong, reducing friction for arriving users.

What this funnel does right. Steal these.

Call to action: High-contrast 'UNLOCK OFFER' button is prominent and action-oriented. However, ad CTA says 'Shop now' while page uses 'UNLOCK OFFER' - minor inconsistency.
Mobile experience: Modal displays well on mobile with proper spacing and readable text. Close button accessible. Touch-friendly button sizing.
Headline: Strong, benefit-driven headline 'Claim your Custom Skincare Starter Set' matches ad copy well. Direct and action-oriented.
Message match: Strong alignment between ad copy (complimentary set, custom care, 3-step routine) and landing page messaging. Subscription angle clearly communicated in both.
Offer clarity: Clear value proposition ($65 value set) with explicit subscription requirement and shipping cost mentioned. Minor friction: asterisk disclaimer could be more prominent.

Where it's weak

Page speed: PageSpeed score of 43 is poor. Slow load times will increase bounce rate and reduce conversions, especially on mobile.
Social proof: Mentions 'clinically proven ingredients' but lacks customer testimonials, ratings, or user-generated content. No trust badges visible on modal.

Full breakdown

Call to action8/10

High-contrast 'UNLOCK OFFER' button is prominent and action-oriented. However, ad CTA says 'Shop now' while page uses 'UNLOCK OFFER' - minor inconsistency.

Page speed4/10

PageSpeed score of 43 is poor. Slow load times will increase bounce rate and reduce conversions, especially on mobile.

Trust signals6/10

Brand logo present, product imagery professional, but lacks security badges, guarantees, or customer reviews. 'Cancel anytime' builds trust but needs more credibility signals.

Mobile experience8/10

Modal displays well on mobile with proper spacing and readable text. Close button accessible. Touch-friendly button sizing.

Headline8/10

Strong, benefit-driven headline 'Claim your Custom Skincare Starter Set' matches ad copy well. Direct and action-oriented.

Social proof5/10

Mentions 'clinically proven ingredients' but lacks customer testimonials, ratings, or user-generated content. No trust badges visible on modal.

Message match8/10

Strong alignment between ad copy (complimentary set, custom care, 3-step routine) and landing page messaging. Subscription angle clearly communicated in both.

Offer clarity8/10

Clear value proposition ($65 value set) with explicit subscription requirement and shipping cost mentioned. Minor friction: asterisk disclaimer could be more prominent.