Tatcha
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The ad
Introducing The Matcha Foam Cleanse 🫧Our new foaming gel cleanser that whisks away impurities.
Powerful on pores
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page performs poorly as a landing page for the Matcha Foam Cleanse product ad. The critical issue is complete message mismatch—users clicking an ad about a new foaming cleanser arrive at a generic sign-in page with no product visibility, offer details, or connection to the advertised product. While the page has clean mobile design and clear CTAs (Sign In / Create Account), it fails on offer clarity, social proof, trust signals, and most importantly, relevance. The page speed is severely problematic at 36 PageSpeed score. This appears to be a broken ad-to-landing-page flow rather than a proper product landing page.
What this funnel does right. Steal these.
- Mobile experience: The layout appears clean and mobile-optimized with properly sized input fields and buttons for touch interaction.
Where it's weak
- Social proof: No customer reviews, ratings, testimonials, or social proof elements are visible on this sign-in page.
- Message match: Complete disconnect between the ad (Matcha Foam Cleanse product) and landing page (generic sign-in screen with no product information).
- Page speed: PageSpeed score of 36 indicates severe performance issues that will cause user frustration and abandonment.
- Offer clarity: The offer mentions free standard shipping but provides no details about the advertised Matcha Foam Cleanse product, pricing, or benefits.
- Headline: The 'Sign In' headline is generic and provides no context about the product or value proposition from the ad.
- Trust signals: Links to Terms of Use and Privacy Policy are present, but the page lacks brand context, product information, or security indicators that would build confidence.
Full breakdown
The 'Sign In' button is clear and prominent with high contrast, though it doesn't match the ad's 'Shop now' CTA intent.
PageSpeed score of 36 indicates severe performance issues that will cause user frustration and abandonment.
Links to Terms of Use and Privacy Policy are present, but the page lacks brand context, product information, or security indicators that would build confidence.
The layout appears clean and mobile-optimized with properly sized input fields and buttons for touch interaction.
The 'Sign In' headline is generic and provides no context about the product or value proposition from the ad.
No customer reviews, ratings, testimonials, or social proof elements are visible on this sign-in page.
Complete disconnect between the ad (Matcha Foam Cleanse product) and landing page (generic sign-in screen with no product information).
The offer mentions free standard shipping but provides no details about the advertised Matcha Foam Cleanse product, pricing, or benefits.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.