Athletic Brewing Company
Facebook · Instagram · Video
The ad
GRWM for a night out, and no hangovers tomorrow 🤘Starting with Upside Dawn non-alcoholic golden so I don't miss a beat
Don't Miss a Beat 🍻
Learn moreThe funnel behind it
Offer: 35% OFF Ripe Pursuit + Free Shipping on Two 6-Packs
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Athletic Brewing's landing page effectively showcases product quality and brand credibility through extensive social proof and clear promotional offers. The 35% OFF Ripe Pursuit deal is well-positioned with free shipping incentive. However, there's a notable disconnect between the ad's lifestyle/experiential angle ('GRWM, no hangovers') and the page's product-quality focus. The critical weakness is the PageSpeed score of 49—this poor performance will significantly impact mobile conversions and user engagement. The page excels in trust-building (B Corp, awards, reviews) and mobile responsiveness, but the slow load time undermines these strengths. CTAs are clear and multiple, though the ad's 'Learn more' doesn't map to a specific conversion action. Overall, strong brand positioning and social proof are offset by performance issues and message misalignment.
What this funnel does right. Steal these.
- Trust signals: High trust signals: B Corp certification, extensive awards (185+), 35K+ reviews, Nielsen #1 ranking, transparent 'Giving Back' initiative ($8.4M invested in trail protection), clear company mission, multiple social proof elements, professional design.
- Social proof: Strong social proof: 35,000+ 5-star reviews, #1 selling craft N/A brand (Nielsen), 185+ awards, 'Fit for All Times' tagline. Customer testimonials and real people imagery present. Certified B Corporation badge adds credibility.
- Call to action: Multiple CTAs present: 'GET 35% OFF' (primary, high-contrast button), 'GET IT' (app promo), 'SEE OUR BREWS', 'PLAY' (video). Primary CTA is action-oriented and visually prominent. Ad CTA 'Learn more' maps to secondary CTAs.
- Mobile experience: Mobile-responsive design evident. Video player, product cards, and CTAs are mobile-optimized. Navigation and footer are accessible. Layout adapts well to narrow screens. Minor: some text density in footer sections.
- Offer clarity: 35% OFF promotion is prominently displayed with clear product (Ripe Pursuit). Free shipping offer at top is explicit. Multiple product options shown with pricing.
- Headline: Page headline 'GREAT TASTING, NON-ALCOHOLIC BEER' is clear and benefit-driven. Matches brand positioning well, though doesn't directly echo ad headline 'Don't Miss a Beat.'
Where it's weak
- Page speed: PageSpeed score of 49 is poor. Indicates significant performance issues—likely image optimization, JavaScript bloat, or server response time problems. This will negatively impact conversion rates and user experience.
Full breakdown
Multiple CTAs present: 'GET 35% OFF' (primary, high-contrast button), 'GET IT' (app promo), 'SEE OUR BREWS', 'PLAY' (video). Primary CTA is action-oriented and visually prominent. Ad CTA 'Learn more' maps to secondary CTAs.
PageSpeed score of 49 is poor. Indicates significant performance issues—likely image optimization, JavaScript bloat, or server response time problems. This will negatively impact conversion rates and user experience.
High trust signals: B Corp certification, extensive awards (185+), 35K+ reviews, Nielsen #1 ranking, transparent 'Giving Back' initiative ($8.4M invested in trail protection), clear company mission, multiple social proof elements, professional design.
Mobile-responsive design evident. Video player, product cards, and CTAs are mobile-optimized. Navigation and footer are accessible. Layout adapts well to narrow screens. Minor: some text density in footer sections.
Page headline 'GREAT TASTING, NON-ALCOHOLIC BEER' is clear and benefit-driven. Matches brand positioning well, though doesn't directly echo ad headline 'Don't Miss a Beat.'
Strong social proof: 35,000+ 5-star reviews, #1 selling craft N/A brand (Nielsen), 185+ awards, 'Fit for All Times' tagline. Customer testimonials and real people imagery present. Certified B Corporation badge adds credibility.
Ad emphasizes lifestyle/GRWM angle ('no hangovers tomorrow', 'don't miss a beat'). Landing page focuses on product quality, taste, and brand values. Lifestyle messaging exists (image of people enjoying) but isn't primary. Product-centric vs. lifestyle-centric mismatch.
35% OFF promotion is prominently displayed with clear product (Ripe Pursuit). Free shipping offer at top is explicit. Multiple product options shown with pricing.
More ads from Athletic Brewing Company
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56dVIDEO🥪🍅💚 This is your sign to host a sandwich party this summer! I loved doing this because it’s easy and affordable! Using @athleticbrewing brewing + a bit of creativity I had a party that everyone loved! So cute for game days, summer hosting and bday parties #hosting #sandwich #Ad #Athleticbrewing #FitForAllTimes
55dCAROUSELAthletic Brewing Company
Turns out I prefer parenting when I’m not fighting for my life the next morning. #ad @athleticbrewing #athleticbrewing #fitforalltimes
19dVIDEODon't Miss a Beat 🍻
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