Athletic Brewing Company
Facebook · Instagram · Video
The ad
GRWM for a night out, and no hangovers tomorrow 🤘Starting with Upside Dawn non-alcoholic golden so I don't miss a beat
Don't Miss a Beat 🍻
Learn moreThe funnel behind it
Offer: 35% OFF Ripe Pursuit + Free Shipping on Two 6-packs
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Athletic Brewing's landing page effectively builds trust through extensive social proof and brand credibility signals, with clear offer presentation (35% OFF Ripe Pursuit). However, the page suffers from poor mobile performance (PageSpeed 41), which is critical for conversion. The lifestyle-focused ad ('GRWM, no hangovers') doesn't perfectly align with the product-quality-focused landing page. Multiple strong CTAs compete for attention. The page excels in trust-building and social proof but needs urgent speed optimization and tighter message alignment with ad creative.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: B-Corp certification badge, 35,000+ reviews, Nielsen source citation, $8.4M+ invested in trail restoration, 'Giving Back' section, multiple award mentions. Brand mission clearly communicated. Professional design and credible claims.
- Social proof: Excellent social proof: 35,000+ 5-star reviews, #1 selling craft N/A brand (Nielsen), 185+ awards, 'Fit for All Times' tagline. Customer testimonial imagery and 'Real People Try Athletic Brews' section. Strong credibility signals throughout.
- Call to action: Multiple CTAs present: 'GET 35% OFF' (primary, high contrast yellow button), 'GET IT' (app promotion), 'GET THE WELCOME OFFER' (bottom). Primary CTA is prominent and action-oriented. Ad CTA 'Learn more' is generic but page CTAs are stronger.
- Mobile experience: Mobile-responsive design evident. Video player, product cards, and CTAs are mobile-friendly. Navigation menu accessible. Layout stacks vertically appropriately. App download buttons prominent for mobile users.
- Offer clarity: 35% OFF Ripe Pursuit is prominently displayed with clear pricing ($9.74 vs $14.99). Welcome offer for free shipping on 2 6-packs is explicit. Multiple product options shown with pricing.
- Headline: Ad headline 'Don't Miss a Beat' is catchy but page headline 'GREAT TASTING, NON-ALCOHOLIC BEER' is generic. Main promotional section uses '35% OFF' which is stronger. Headline could be more specific to the offer.
- Message match: Ad emphasizes 'no hangovers tomorrow' and lifestyle (GRWM), page focuses on product quality and brand credibility. Moderate alignment—lifestyle angle present but not primary. Product-focused landing vs. lifestyle-focused ad creates slight disconnect.
Where it's weak
- Page speed: PageSpeed score of 41 is poor. Significantly impacts user experience and conversion rates. Video content and multiple images likely contributors. Major optimization needed for mobile performance.
Full breakdown
Multiple CTAs present: 'GET 35% OFF' (primary, high contrast yellow button), 'GET IT' (app promotion), 'GET THE WELCOME OFFER' (bottom). Primary CTA is prominent and action-oriented. Ad CTA 'Learn more' is generic but page CTAs are stronger.
PageSpeed score of 41 is poor. Significantly impacts user experience and conversion rates. Video content and multiple images likely contributors. Major optimization needed for mobile performance.
Strong trust signals: B-Corp certification badge, 35,000+ reviews, Nielsen source citation, $8.4M+ invested in trail restoration, 'Giving Back' section, multiple award mentions. Brand mission clearly communicated. Professional design and credible claims.
Mobile-responsive design evident. Video player, product cards, and CTAs are mobile-friendly. Navigation menu accessible. Layout stacks vertically appropriately. App download buttons prominent for mobile users.
Ad headline 'Don't Miss a Beat' is catchy but page headline 'GREAT TASTING, NON-ALCOHOLIC BEER' is generic. Main promotional section uses '35% OFF' which is stronger. Headline could be more specific to the offer.
Excellent social proof: 35,000+ 5-star reviews, #1 selling craft N/A brand (Nielsen), 185+ awards, 'Fit for All Times' tagline. Customer testimonial imagery and 'Real People Try Athletic Brews' section. Strong credibility signals throughout.
Ad emphasizes 'no hangovers tomorrow' and lifestyle (GRWM), page focuses on product quality and brand credibility. Moderate alignment—lifestyle angle present but not primary. Product-focused landing vs. lifestyle-focused ad creates slight disconnect.
35% OFF Ripe Pursuit is prominently displayed with clear pricing ($9.74 vs $14.99). Welcome offer for free shipping on 2 6-packs is explicit. Multiple product options shown with pricing.
More ads from Athletic Brewing Company
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56dVIDEO🥪🍅💚 This is your sign to host a sandwich party this summer! I loved doing this because it’s easy and affordable! Using @athleticbrewing brewing + a bit of creativity I had a party that everyone loved! So cute for game days, summer hosting and bday parties #hosting #sandwich #Ad #Athleticbrewing #FitForAllTimes
55dCAROUSELAthletic Brewing Company
Turns out I prefer parenting when I’m not fighting for my life the next morning. #ad @athleticbrewing #athleticbrewing #fitforalltimes
17dVIDEODon't Miss a Beat 🍻
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