Athletic Brewing Company
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The ad
Non-alcoholic beer never tasted so good. Check out Athletic's NA brews and find your flavor.
Athletic Brewing Company
Learn moreThe funnel behind it
Offer: Non-alcoholic beer never tasted so good. Check out Athletic's NA brews and find your flavor.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Athletic Brewing's collection page effectively showcases their NA beer variety with clear product differentiation through flavor profiles and pricing. The page successfully delivers on the ad promise of diverse flavor options. However, critical performance issues (PageSpeed 37) severely undermine the experience. The page lacks compelling headline messaging and relies heavily on product grid browsing rather than persuasive copy. Social proof is minimal beyond 'Best Seller' badges. The app promotion banner at top may distract from primary conversion goals. Mobile experience is solid, but speed degradation likely impacts mobile users disproportionately. Overall, strong product presentation undermined by technical performance and messaging gaps.
What this funnel does right. Steal these.
- Mobile experience: Responsive grid layout adapts well to mobile. Product cards are appropriately sized. Navigation is accessible. Filter options visible. Layout appears mobile-optimized.
- Message match: Strong alignment between ad promise ('NA brews, find your flavor') and landing page content. Page displays extensive NA beer variety with flavor-focused product names (Vita Chiara, Mango Margarita, etc.).
- Offer clarity: Clear product category (non-alcoholic beer) with diverse flavor options visible. Price points are transparent ($9.74-$21.98). Product benefits are evident through variety display.
- Call to action: Primary CTA 'GET IT' visible in app banner at top. Product-level CTAs (+ buttons) are clear and actionable. However, main page lacks prominent conversion-focused CTA for non-app users.
- Trust signals: Established brand with professional design. Product imagery is high-quality. Pricing transparency present. Limited trust signals like certifications, guarantees, or customer testimonials visible on this view.
- Headline: Brand name 'Athletic Brewing Co' is clear but generic. Page lacks a compelling value proposition headline. Relies on category navigation rather than persuasive messaging.
Where it's weak
- Page speed: PageSpeed score of 37 is critically poor. Significantly impacts user experience and conversion rates. Major performance issues likely affecting page load and interaction responsiveness.
Full breakdown
Primary CTA 'GET IT' visible in app banner at top. Product-level CTAs (+ buttons) are clear and actionable. However, main page lacks prominent conversion-focused CTA for non-app users.
PageSpeed score of 37 is critically poor. Significantly impacts user experience and conversion rates. Major performance issues likely affecting page load and interaction responsiveness.
Established brand with professional design. Product imagery is high-quality. Pricing transparency present. Limited trust signals like certifications, guarantees, or customer testimonials visible on this view.
Responsive grid layout adapts well to mobile. Product cards are appropriately sized. Navigation is accessible. Filter options visible. Layout appears mobile-optimized.
Brand name 'Athletic Brewing Co' is clear but generic. Page lacks a compelling value proposition headline. Relies on category navigation rather than persuasive messaging.
Multiple 'Best Seller' badges visible on products (Run Wild, Free Wave, Athletic Lite, All Out). Limited customer reviews or testimonials shown. Award badges present but minimal social proof elements overall.
Strong alignment between ad promise ('NA brews, find your flavor') and landing page content. Page displays extensive NA beer variety with flavor-focused product names (Vita Chiara, Mango Margarita, etc.).
Clear product category (non-alcoholic beer) with diverse flavor options visible. Price points are transparent ($9.74-$21.98). Product benefits are evident through variety display.
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