Tatcha
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The ad
Introducing The Matcha Foam Cleanse 🫧Our new foaming gel cleanser that whisks away impurities.
Powerful on pores
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page performs poorly as a landing page for the Matcha Foam Cleanse ad. The critical issue is complete message mismatch—users clicking an ad about a new cleanser product land on a generic sign-in page with no product information, imagery, or offer details visible. While the page does offer a clear incentive (free shipping) and has a functional CTA, it fails to deliver on ad promise, lacks any product-specific trust signals or social proof, and the mobile experience appears cramped with excessive whitespace. The page speed is concerning at 49/100, and there's no evidence of the advertised product anywhere on the visible portion of the page.
What this funnel does right. Steal these.
- Call to action: The 'Sign In' button is prominent, high-contrast black, and clearly clickable, though it doesn't match the ad's 'Shop now' CTA.
Where it's weak
- Social proof: No customer reviews, ratings, testimonials, or any social proof elements are visible on this sign-in page.
- Message match: Severe mismatch: ad promotes a new Matcha Foam Cleanse product, but landing page is a generic authentication screen with zero product information.
- Headline: The 'Sign In' headline is completely disconnected from the ad's promise of a new Matcha Foam Cleanse product.
- Trust signals: While Sephora is a trusted brand, this page shows only generic terms/privacy links with no product-specific trust indicators, certifications, or brand reassurance.
- Page speed: PageSpeed score of 49 indicates below-average performance, likely impacting user experience and conversion rates.
Full breakdown
The 'Sign In' button is prominent, high-contrast black, and clearly clickable, though it doesn't match the ad's 'Shop now' CTA.
PageSpeed score of 49 indicates below-average performance, likely impacting user experience and conversion rates.
While Sephora is a trusted brand, this page shows only generic terms/privacy links with no product-specific trust indicators, certifications, or brand reassurance.
The layout appears mobile-responsive with stacked form fields, but excessive whitespace and lack of content make the experience feel incomplete.
The 'Sign In' headline is completely disconnected from the ad's promise of a new Matcha Foam Cleanse product.
No customer reviews, ratings, testimonials, or any social proof elements are visible on this sign-in page.
Severe mismatch: ad promotes a new Matcha Foam Cleanse product, but landing page is a generic authentication screen with zero product information.
The free shipping offer is clearly stated, but it's generic and unrelated to the advertised Matcha Foam Cleanse product.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.